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Dietary Supplements in Indonesia

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    Report

  • 25 Pages
  • October 2025
  • Region: Indonesia
  • Euromonitor International
  • ID: 349152
Retail value sales of dietary supplements are set to rise in current terms in Indonesia in 2025, underpinned by a nationwide emphasis on proactive health management. While the explosive pandemic-era growth has levelled off, Indonesian consumers, especially in urban and semi-urban areas, are now fully embracing dietary supplements as part of their long-term wellness routines. A growing middle class, paired with rising health literacy, is fuelling consistent demand.

The Dietary Supplements in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Expanding middle class and growing health literacy
  • Tempo Scan Pacific is the leading player
  • Fragmented distribution landscape, with e-commerce growing fast
PROSPECTS AND OPPORTUNITIES
  • Shift towards preventive health practices supports demand
  • Innovation in products and technology
  • Ongoing evolution of the wellness landscape
CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN INDONESIA
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources