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Butter and Spreads in Pakistan

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    Report

  • 18 Pages
  • September 2022
  • Region: Pakistan
  • Euromonitor International
  • ID: 3511360
While sales of packaged butter and ghee (categorised under cooking fats) continue to increase throughout the review period, Including in 2022, there is still huge room for sales growth in the category as many of the majority of consumers that live in rural areas of Pakistan still prefer unpackaged butter and ghee.

The Butter and Spreads in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Butter and Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BUTTER AND SPREADS IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • The majority of consumers living in rural areas prefer unpackaged butter and ghee
  • Upfield’s Blue band remains the dominant leader in margarine
  • Butter sales dominated by two local brands: NurPur and Adam’s Butter
PROSPECTS AND OPPORTUNITIES
  • Margarine set to become more popular, largely at the expense of packaged butter
  • The ongoing home baking trend set to continue pushing butter and margarine sales
  • Supermarkets and hypermarkets to gain share as small local grocers declines
CATEGORY DATA
  • Table 1 Sales of Butter and Spreads by Category: Volume 2017-2022
  • Table 2 Sales of Butter and Spreads by Category: Value 2017-2022
  • Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Butter and Spreads: % Value 2018-2022
  • Table 6 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
  • Table 7 Distribution of Butter and Spreads by Format: % Value 2017-2022
  • Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
  • Table 9 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
  • Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
  • Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
DAIRY PRODUCTS AND ALTERNATIVES IN PAKISTAN
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2022: the big picture
  • Key trends in 2022
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
  • Table 16 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
  • Table 17 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources