Colour Cosmetics in Latin America

  • ID: 3511375
  • Report
  • Region: America, America (exc North), Latin America
  • 51 pages
  • Euromonitor International
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The colour cosmetics market in Latin America managed to keep its head above water over 2011-2016. The category recorded a CAGR of 1.7% despite a decline in value occurring towards the end of the period, Chile and Argentina offsetting the impact of economic crisis in Brazil and Venezuela. Direct selling still holds strong as the core channel for colour cosmetics purchases in the region but retail infrastructure is rapidly improving and critically, expanding beyond urban centres.

The Colour Cosmetics in Latin America global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Colour Cosmetics in Latin America
  • Introduction
  • Regional Overview
  • Leading Companies and Brands
  • Forecasts
  • Country Snapshots
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With a hand from the rapidly expanding middle-classes in China and India, Asia Pacific will surpass North America as the leading colour cosmetics market by 2020. A reversal of fortunes in Japan, however, mean it will gradually take less share, taking down with it a deluge of household Japanese names. The bright spots will be brands that can communicate added utility or remedial qualities beyond pure aesthetics and these will be increasingly sold in more sophisticated and specialist environments.

Reversal of fortunes in Japan and China is increasingly clear

These two nations have monopolised the market for over a decade. In 2015, Japan accounted for a 37% value share and China 27%. Over the forecast period, however, this contribution will balance out, as China soars and Japan struggles to stay afloat. By 2020 Japan and China will equally account for 30% of the market. Looking further forward, the monopolisation will increasingly be a lone affair. Brands active in China will climb the regional rankings, while those that count Japan as their largest market will slip down the ladder.

Consumers favour practicality over experimentation

Basic coverage and benefits to the health of the skin mean that facial make-up is the core of make-up routines in Asia Pacific; specifically BB and CC creams, which are deemed highly convenient and buy the consumer extra time through their hybrid benefits. These delivered the fastest CAGR growth by a large margin, at 24.9% over 2010-2015. The prioritisation of facial make-up over more colourful or experimental products, such as eye make-up, is heightening, aside from in a handful of nations such as India, where bright lips is a cultural beacon.

Hard macroeconomic drivers remain most dominant until markets mature

Owing to the infancy of many Asian colour cosmetics markets and the overwhelming ruralness of the majority of the crucial Chinese population, soft drivers, such as lifestyle trends, have little or a negative effect on growth. Instead, tangible economic and social developments, including an expanding female workforce and GDP growth, will propel sales in the immediate forecast period, followed by softer drivers in the more distant future.

Beauty specialists win as colour cosmetics demand a targeted shopping trip in its own right

Across developing markets, beauty specialists are increasingly a destination, rather than a step in the selection process. Although emerging markets lag behind a little in this sense, the appetite is there for a more guided and expert route to purchase; evident in the gradual abandonment of traditional grocery retailers, where beauty products were simply ancillary shelf-fillers or cheap impulse buys.
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Note: Product cover images may vary from those shown
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