Value sales of butter and spreads in New Zealand increased in 2025, largely driven by price inflation, while volume sales continued to decline. Although these products are considered household staples, they are not viewed as essential by many consumers and can be easily omitted from shopping baskets when prices rise.
The Butter and Spreads in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Butter, Cooking Fats, Margarine and Spreads.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Butter and Spreads in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Butter, Cooking Fats, Margarine and Spreads.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Butter and Spreads market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS- 2025 DEVELOPMENTS
- Price continues to drive value growth as consumption of butter and spreads declines
- Private labels benefit from lower price points amidst high inflation
- Supermarkets remains the leading distribution channel for butter and spreads
- PROSPECTS AND OPPORTUNITIES
- Steady growth is expected as inflation eases and spending stabilises
- Health concerns will remain a significant challenge for growth across the forecast period
- The versatility of butter could drive growth as consumers seek cost-effective products
- CATEGORY DATA
- Table 1 Sales of Butter and Spreads by Category: Volume 2020-2025
- Table 2 Sales of Butter and Spreads by Category: Value 2020-2025
- Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
- Table 4 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Butter and Spreads: % Value 2021-2025
- Table 6 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
- Table 7 Distribution of Butter and Spreads by Format: % Value 2020-2025
- Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
- Table 9 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
- Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
- Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
- DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALAND
- EXECUTIVE SUMMARY
- Dairy products and alternatives in 2025: The big picture
- Key trends in 2025
- Competitive Landscape
- Channel developments
- What next for dairy products and alternatives?
- MARKET DATA
- Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
- Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
- Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
- Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
- Table 16 Penetration of Private Label by Category: % Value 2020-2025
- Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
- Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
- Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
