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Processed Fruit and Vegetables in the US

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    Report

  • 26 Pages
  • November 2025
  • Region: United States
  • Euromonitor International
  • ID: 3511471
Processed fruit and vegetables sees steady growth in value and volume terms in 2025, with slower price growth helping to kickstart a recovery in demand. Health and convenience are key sales drivers, with processed fruit and vegetables having a longer shelf life than fresh produce, with these products being used to prepare a wide range of dishes and beverages.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Long shelf life appeals to consumers seeking convenience
INDUSTRY PERFORMANCE
  • Processed fruit and vegetables sees a partial recovery in demand as prices stabilise
  • Frozen fruit benefits from being a healthy and convenient category
WHAT’S NEXT?
  • Tense economic outlook set to test market resilience
  • Marketing strategies to increase as part of efforts to engage consumers
  • Tightening regulations creating opportunities for healthier products
COMPETITIVE LANDSCAPE
  • Tight budgets and negative consumer perceptions impact the leading brands
  • Private label increases its control over the market
CHANNELS
  • Slight shift in the distribution landscape as consumers look for better deals
  • Consumers going online in search of convenience and value
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN THE US
EXECUTIVE SUMMARY
  • Health and wellness concerns shape demand but price-sensitivity intensifies
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Financial pressures and health concerns continue to impact market demand in 2025
  • Unit price growth stabilises as players adjust to global challenges
  • Volume sales return to growth in a challenging market
WHAT’S NEXT?
  • Challenging future ahead with volume sales predicted to decline
  • Regulatory changes and trade tensions expected to influence the market
  • Investment expected in infrastructure and distribution developments
COMPETITIVE LANDSCAPE
  • Artisanal players and private label lead sales
  • Ferrero acquires WK Kellogg in USD3.1 billion deal
CHANNELS
  • Supermarkets and hypermarkets still dominate but face growing competition
  • E-commerce remains the most dynamic distribution channel
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources