+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Processed Fruit and Vegetables in Serbia

  • PDF Icon

    Report

  • 20 Pages
  • November 2025
  • Region: Serbia
  • Euromonitor International
  • ID: 3511480
Processed fruit and vegetables are increasingly attractive to Serbian consumers, thanks to their longer shelf life, reduced waste, and affordability vis-à-vis fresh alternatives. Frozen processed vegetables are particularly valued for their convenience, being pre-washed, pre-cut, and ready to use, while retaining nutritional quality.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience and affordability drive demand
INDUSTRY PERFORMANCE
  • Rising prices encourage shift to processed vegetables
  • Frozen processed vegetables leads growth
WHAT’S NEXT?
  • Convenience will drive steady growth
  • Frozen processed vegetables will continue to lead growth
  • Price controls are expected to improve affordability of fresh produce
COMPETITIVE LANDSCAPE
  • Frikom consolidates its lead
  • Private label strengthens its presence amid ongoing consumer price sensitivity
CHANNELS
  • Small local grocers loses share to modern retailers
  • E-commerce continues to see rapid growth, driven by convenience
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SERBIA
EXECUTIVE SUMMARY
  • Busy lifestyles drive demand, but consumers remain price sensitive
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Increasingly busy lifestyles drive sales
  • Shift towards healthier offerings, especially in breakfast cereals
  • Consumers remain price sensitive
WHAT’S NEXT?
  • Fast-paced lifestyles to drive continued growth
  • Health and wellness trend will gain traction
  • Price sensitivity will continue to shape consumer behaviour
COMPETITIVE LANDSCAPE
  • Artisanal producers lead sales
  • Benlian leads growth having tapped into health and wellness trend
  • Private label solidifies its presence amid ongoing consumer price sensitivity
CHANNELS
  • Supermarkets strengthens lead as primary channel
  • E-commerce continues to see rapid growth
  • Discounters gain traction on back of heightened consumer price sensitivity
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2021-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources