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Processed Fruit and Vegetables in Bulgaria

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    Report

  • 23 Pages
  • November 2025
  • Region: Bulgaria
  • Euromonitor International
  • ID: 3625762
Processed fruit and vegetables in Bulgaria is maintaining steady value growth in 2025, supported by higher prices and rising demand for convenient, healthy meal options. Frozen products continue to outperform, while sustainability and organic farming trends shape product development. Valbe-S-Stamenov leads the category, while Suico and Alta Bulgaria are expanding shelf-stable offerings.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising prices, frozen innovation and sustainable production support growth
INDUSTRY PERFORMANCE
  • Higher retail prices and climate pressures sustain value growth in processed fruit and vegetables
  • Frozen processed fruit and vegetables continues to outperform
WHAT’S NEXT?
  • Convenience and cost pressures to define future performance
  • Health awareness and processing innovation to support value creation
  • Organic and sustainable production gains visibility but remains niche
COMPETITIVE LANDSCAPE
  • Valbe-S-Stamenov leads with strong brand portfolio and wide distribution
  • Suico and Alta Bulgaria record robust growth in shelf-stable lines
CHANNELS
  • Supermarkets and hypermarkets lead distribution with strong promotional activity
  • Retail e-commerce and discounters expand reach through affordability and convenience
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN BULGARIA
EXECUTIVE SUMMARY
  • Rising prices, private label strength and evolving consumer habits
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Retail prices continue to drive value growth in staple foods
  • Rising cost of living fuels price sensitivity and private label demand
  • Health, quality and convenience trends continue to shape industry dynamics
WHAT’S NEXT?
  • Retail price regulation and euro adoption to influence future growth
  • Plant-based expansion and convenience will sustain growth momentum
  • Private label expansion and e-commerce optimisation set to continue
COMPETITIVE LANDSCAPE
  • Bella Bulgaria maintains leadership through strong multi-category presence
  • Smaller players target niche growth segments
CHANNELS
  • Small local grocers retains leadership amid format diversification
  • E-commerce and discounters remain fastest-growing channels
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources