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Rice, Pasta and Noodles in Switzerland

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    Report

  • 28 Pages
  • November 2025
  • Region: Switzerland
  • Euromonitor International
  • ID: 3511531
In 2025, value growth in rice, pasta and noodles in Switzerland was driven by the demand for convenience among busy lifestyles and an increasing focus on health-conscious eating. Noodles led value growth, followed by rice and pasta. Rice gained popularity due to its versatility, compatibility with plant-based diets, and growing interest in international cuisines.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth is driven by convenience, health and sustainability trends in Switzerland
INDUSTRY PERFORMANCE
  • Rice, pasta and noodles maintains a strong performance amid busy lifestyles and health trends
  • Noodles drive value growth within rice, pasta and noodles, led by convenience and bold flavours
WHATS NEXT?
  • Rice, pasta and noodles is expected to benefit from convenience-driven demand and product innovation
  • Health and wellness is set to remain central to innovation in rice, pasta and noodles
  • Rice, pasta and noodles producers prioritise sustainability and responsible sourcing
COMPETITIVE LANDSCAPE
  • Migros Genossenschaftsbund eG maintains its leadership in rice, pasta and noodles in Switzerland
  • Pastificio Rana SpA records an uplift in growth, improving its share in chilled pasta
CHANNELS
  • Supermarkets remain the dominant channel as consumers appreciate a wide product assortment
  • Retail e-commerce emerges as the fastest-growing channel, meeting consumers’ demand for effortless shopping
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 8 NBO Company Shares of Rice: % Value 2021-2025
  • Table 9 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 10 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 12 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 15 Distribution of Rice by Format: % Value 2020-2025
  • Table 16 Distribution of Pasta by Format: % Value 2020-2025
  • Table 17 Distribution of Noodles by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SWITZERLAND
EXECUTIVE SUMMARY
  • Value growth is driven by convenience, health and sustainability in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Convenience remains a key growth driver for staple foods in Switzerland
  • Health and wellness trends shape demand for staple foods in 2025
  • Sustainability and premiumisation reinforce differentiation in staple foods in Switzerland
WHAT’S NEXT?
  • Value sales of staple food is set to grow amid health, convenience and sustainability trends
  • Innovation in staple foods is likely to focus on health, clean labels and sustainability
  • Rising costs and external risks may put upward pressure on staple food prices in Switzerland
COMPETITIVE LANDSCAPE
  • Migros consolidates its leadership through private label, local sourcing and strategic investments
  • Kraft Heinz Co. and Beyond Meat Inc. drive value growth through shelf-stable and plant-based innovation
CHANNELS
  • Supermarkets maintains its leadership in the distribution of staple foods
  • Convenience drives rapid growth for retail e-commerce in staple foods
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 23 Sales of Staple Foods by Category: Value 2020-2025
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 28 Penetration of Private Label by Category: % Value 2020-2025
  • Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources