+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Rice, Pasta and Noodles in New Zealand

  • PDF Icon

    Report

  • 29 Pages
  • November 2025
  • Region: New Zealand
  • Euromonitor International
  • ID: 3511541
In 2025, rice, pasta and noodles continued to gain importance in New Zealand households as cost-of-living pressures kept consumers firmly anchored in home kitchens and encouraged a shift away from eating out.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Home cooking, value-seeking and multicultural eating underpin robust category growth
INDUSTRY PERFORMANCE
  • Home cooking and value polarisation support ongoing category expansion
  • Pasta outperforms as chilled formats and premium offerings gain visibility
WHAT’S NEXT?
  • Category set for continued expansion as pasta and rice lead forecast growth
  • Health-led innovation reshapes dried pasta and noodle offerings
  • Chilled pasta innovation broadens fresh, convenient meal solutions
COMPETITIVE LANDSCAPE
  • James Crisp leverages SunRice and demographic shifts to consolidate rice leadership
  • Woolworths accelerates private label and chilled innovation to strengthen its role
CHANNELS
  • Supermarkets remain central as value, promotions and private label shape shopping patterns
  • Shift toward larger formats and online reordering reshapes secondary channels
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 8 NBO Company Shares of Rice: % Value 2021-2025
  • Table 9 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 10 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 12 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 15 Distribution of Rice by Format: % Value 2020-2025
  • Table 16 Distribution of Pasta by Format: % Value 2020-2025
  • Table 17 Distribution of Noodles by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Economic pressures, shifting dietary priorities and evolving retail strategies shape performance in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health, naturalness and sustainability reshape expectations of everyday staples
  • Retailers expand curated free-from and plant-forward assortments to support conscious shopping
  • Reassessment of plant-based credentials shifts focus from hype to authenticity and quality
WHAT’S NEXT?
  • Steady growth outlook supported by economic recovery, home-cooking habits and value-seeking behaviour
  • Innovation will centre on wellness, functionality and credible sustainability
  • Private label expansion and evolving retail strategies will reshape competition and channel dynamics
COMPETITIVE LANDSCAPE
  • Goodman Fielder reinforces leadership through portfolio breadth, health positioning and brand revitalisation
  • Foodstuffs capitalises on private label strength and value positioning amid cost-of-living pressures
CHANNELS
  • Supermarkets remain dominant but face mounting scrutiny and pressure for structural reform
  • E-commerce grows gradually as retailers refine delivery models and consumers weigh cost versus convenience
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 23 Sales of Staple Foods by Category: Value 2020-2025
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 28 Penetration of Private Label by Category: % Value 2020-2025
  • Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources