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Rice, Pasta and Noodles in the US

  • ID: 3511577
  • Report
  • Region: United States
  • 31 pages
  • Euromonitor International
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Rice is present in many different types of cuisine around the world and the versatility of this product is currently being leveraged on by the industry in the US. Growing numbers of consumers are eager to try new ethnic food, much of which utilises rice, and this interest is helping to drive category growth.

The publisher's Rice, Pasta and Noodles in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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RICE, PASTA AND NOODLES IN THE US

Headlines
Prospects
the Range of Cuisine Expands, With Rice Among the Most Promising Packaged Food Products
Chilled Pasta Set for Continued Growth Due To Positive Fresh Perceptions
Pasta As Protein Has Potential As A Future Differentiator
Competitive Landscape
Ground Laid for A Ramen Reversal
Opportunity Recognised Within Fresh Pasta
High-quality Ingredients and Local Production Offer A Template for Distinguishing Brands
Category Data
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 8 NBO Company Shares of Rice: % Value 2014-2018
Table 9 LBN Brand Shares of Rice: % Value 2015-2018
Table 10 NBO Company Shares of Pasta: % Value 2014-2018
Table 11 LBN Brand Shares of Pasta: % Value 2015-2018
Table 12 NBO Company Shares of Noodles: % Value 2014-2018
Table 13 LBN Brand Shares of Noodles: % Value 2015-2018
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 15 Distribution of Rice by Format: % Value 2013-2018
Table 16 Distribution of Pasta by Format: % Value 2013-2018
Table 17 Distribution of Noodles by Format: % Value 2013-2018
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Executive Summary
Innovation Emerges As Key To Growth in An Increasingly Competitive Market
Revamping of Traditional Concepts of Packaged Food Products
Mergers and Acquisitions Continue To Provide Opportunities for Growth
Online Grocery Retailing Slated for Aggressive Expansion
Further Consolidation and Innovation Expected
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 22 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 26 Sales of Packaged Food by Category: Volume 2013-2018
Table 27 Sales of Packaged Food by Category: Value 2013-2018
Table 28 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 29 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 30 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 31 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 32 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 33 Penetration of Private Label by Category: % Value 2013-2018
Table 34 Distribution of Packaged Food by Format: % Value 2013-2018
Table 35 Distribution of Packaged Food by Format and Category: % Value 2018
Table 36 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 37 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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Trends

Indicative of overall increasing consumer interest in products perceived to offer health and wellness benefits, new variations of rice, pasta and noodle products touting improved health components continued to surface in 2016. Nissin Foods, for example, made alterations to its Cup Noodles brand that has been a staple in low-income homes and college dormitories for decades, replacing the instant ramen’s (quick cooking noodles, typically served in a broth with meat and vegetables) artificial flavours with ingredients, such as lime and paprika, and reducing the product’s sodium levels. Pasta manufacturer, Barilla Alimentare also pursued healthier additions to its products, expanding its offerings of gluten-free, organic, whole grain and vegetable-based pastas. Meanwhile, Nestlé’s Buitoni pasta brand, which had already been produced without utilising artificial flavours or colours, took a step further in 2016 and removed all genetically modified ingredients from its products. Many of these changes are being driven by a public backlash against artificial ingredients and a push for more natural, healthy foods. Such actions often result in premium prices as the vast majority of wheat produced in the US is genetically modified, and is therefore quite difficult and expensive to source for non-GMO production. As a result, the share of these offerings is still relatively small. However, interest in natural and healthy foods is continuing to rise, with strong consumer demand fuelling further category growth.

Competitive Landscape

Rice, pasta and noodles is a category highly segmented between many companies due to the large number of competing players producing these products and the majority focusing on production of only one of these individual categories. For this reason, no company holds more than a 10% share of the entire category. That said, pasta manufacturer Barilla Alimentare maintained its standing as the category’s leading company, a position it has held for years by virtue of its well-established relationship with consumers and its sheer size, posting 3% current value growth in 2016 and increasing its value share of the overall category to 10%. Barilla competes exclusively within the dried pasta category, a category which comprises 96% of all pasta volume sales and which has remained very stable over the review period, growing its retail volume by 1% in 2016. Barilla positions itself as an approachable yet refined Italian pasta maker that offers traditionally popular products, although it has innovated in recent years to meet changing consumer demands, expanding its offerings of gluten-free, organic, whole grain and vegetable-based pastas. While Barilla’s protein-packed Barilla PLUS brand has struggled, posting a value CAGR decline of 11% over the review period, Barilla’s standard brand has maintained consistent growth, growing by 4% in 2016 value terms and increasing its value share of pasta to 25%.

Prospects

Rice, pasta and noodles is expected to post volume and value CAGRs of 1% at constant 2016 prices over the forecast period to reach sales of USD8.4 billion and 2.2 million tonnes, respectively, by 2021. This will be almost exactly in line with the CAGRs of the review period, being a little higher in value terms thanks to a stronger growth forecast from noodles and pasta.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in USA with research from a team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in USA, this research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in USA market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Rice, Pasta and Noodles in USA?
  • What are the major brands in USA?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaged Food market research database.
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