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Processed Fruit and Vegetables in Japan

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    Report

  • 22 Pages
  • December 2025
  • Region: Japan
  • Euromonitor International
  • ID: 3511582
Current value sales of processed fruit and vegetables registered moderate growth in 2025, while volume growth remained limited. Ongoing food inflation, persistent cost-of-living challenges, and uncertainties in global supply - amplified by US trade policies - are prompting Japanese consumers to prioritise affordable staple foods.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Modest growth for processed fruit and vegetables in 2025 amid high inflation
INDUSTRY PERFORMANCE
  • Frozen fruits and vegetables are in demand as fresh fruits and vegetables experience supply issues
  • Acia bowls drive demand for frozen fruit
WHAT’S NEXT?
  • Fractionation in the price of fresh food will encourage a shift to frozen options
  • Processed beans as meal toppers set to remain on-trend
  • Mottainai concept set to attract consumer attention
COMPETITIVE LANDSCAPE
  • Hagoromo Foods Corp leads a fragmented category
  • Private label gains share rapidly as prices rise
CHANNELS
  • Health and beauty specialists benefit from an increasing variety
  • E-commerce continues its upward trajectory, albeit from a relatively low base
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN JAPANEXECUTIVE SUMMARYKEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Sharp price increases fuel category volatility in 2025
  • Convenience factor remains important to busy consumers
  • Post-pandemic interest in health and wellbeing remains high
WHAT’S NEXT?
  • Shrinking population expected to lead to volume decline
  • Current value growth will remain largely driven by high prices
  • Convenience factor will continue to shape category fortunes
COMPETITIVE LANDSCAPE
  • Yamazaki Baking retains the lead in a highly fragmented industry
  • Second-ranked player gains ground in 2025
CHANNELS
  • Supermarkets remains the leading distribution channel in Japan
  • Health and beauty specialists and e-commerce are gaining popularity
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources