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Processed Fruit and Vegetables in Poland

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    Report

  • 23 Pages
  • November 2025
  • Region: Poland
  • Euromonitor International
  • ID: 3519978
Value sales of processed fruit and vegetables increased in Poland in 2025, underpinned by consumer demand for convenient, nutritious and affordable food solutions. Health-conscious Polish consumers increasingly recognise processed fruits and vegetables - particularly frozen and shelf-stable options - as practical ways to ensure daily intake of essential vitamins, fibre and minerals.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience, affordability and wellness focus sustain strong category performance
INDUSTRY PERFORMANCE
  • Processed fruit and vegetables sustain double-digit value growth amid inflation and changing habits
  • Frozen fruit and vegetables lead category performance with focus on convenience and quality
WHAT’S NEXT?
  • Sustained growth driven by health awareness and practical consumption habits
  • Health and wellness trends strengthen focus on fibre, purity and clean labels
  • Air fryer adoption and home cooking trends expand consumption occasions
COMPETITIVE LANDSCAPE
  • Jeronimo Martins Polska strengthens leadership through private label and pricing strategy
  • Auchan Polska gains momentum through innovation in frozen potato products
CHANNELS
  • Discounters dominate through affordability and assortment breadth
  • Small local grocers thrive on proximity and tailored offerings
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN POLAND
EXECUTIVE SUMMARY
  • Affordability, private label expansion and health awareness drive category growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Plant-based and sustainable diets gain momentum among younger consumers
  • Clean labels and natural positioning shape product development
WHAT’S NEXT?
  • Everyday staples sustain future growth amid mature consumption patterns
  • Private label continues to expand through affordability and improved perception
  • Discounters and convenience stores reinforce accessibility while e-commerce evolves
COMPETITIVE LANDSCAPE
  • Artisanal baked goods strengthen appeal through quality, freshness and authenticity
  • Vivera capitalises on plant-based momentum with broad retail presence
CHANNELS
  • Discounters consolidate dominance through price leadership and trust
  • Convenience stores gain ground through proximity and flexible shopping missions
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources