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Processed Fruit and Vegetables in Finland

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    Report

  • 23 Pages
  • November 2025
  • Region: Finland
  • Euromonitor International
  • ID: 3511588
In 2025, value of sales for processed fruits and vegetables in Finland increased, influenced by updated dietary guidelines that promoted higher consumption of fruits and vegetables. There was also a growing interest in health and sustainability among consumers. Convenience played a significant role, with innovations such as frozen smoothie mixes and ready-to-use products becoming popular among busy individuals.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Processed fruit and vegetables record strong growth driven by health trends and convenience
INDUSTRY PERFORMANCE
  • Updated dietary guidelines and convenience trends drive growth in processed fruit and vegetables
  • Frozen berries drive value growth within processed fruit and vegetables in Finland
WHAT’S NEXT?
  • Convenience and premiumisation are set to support value growth across the forecast period
  • Health and wellness trends are expected to shape future innovation in processed fruit and vegetables
  • Sustainability and health priorities are set to influence packaging innovation in Finland
COMPETITIVE LANDSCAPE
  • S Group strengthens its leadership through a strong private label performance and a focus on Finnish origin
  • McCain Foods Nordic drives strong momentum through quality, variety and robust distribution
CHANNELS
  • Hypermarkets retains its leadership through a wide range and strong value appeal
  • Retail e-commerce accelerates growth by meeting rising demand for convenience
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN FINLAND
EXECUTIVE SUMMARY
  • Evolving consumer priorities impact the sales of staple foods in Finland 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Value sales of staple foods decline amid price sensitivity and health driven shifts
  • Sustainability, convenience and flavour profiles influence sales in staple foods in Finland
  • Health and wellness concerns shape buying habits within staple foods in 2025
WHAT’S NEXT?
  • Premiumisation and home cooking is set to support steady value growth in staple foods
  • Convenience is set to shape staple food innovation across the forecast period
  • Health and wellness is set to accelerate innovation and influence consumer choices
COMPETITIVE LANDSCAPE
  • S Group strengths its leadership with an extensive portfolio of private label products
  • Meeat Food Tech Oy drives growth through plant-based alternatives
CHANNELS
  • Hypermarkets maintains its lead in distribution through appealing price points and loyalty schemes
  • Growth for retail e-commerce is driven by a wide product selection and rapid delivery services
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources