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Rice, Pasta and Noodles in Croatia

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    Report

  • 28 Pages
  • November 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 3511613
Value growth of pasta, rice and noodles in Croatia in 2025 reflected the balance between premiumisation in pasta, stable demand for everyday staples, and price-sensitive shopping behaviours. The trends of seeking affordable options and private label growth were key in sustaining performance, while innovation in fresh and specialty pasta provided incremental value gains.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stable demand for everyday staples
INDUSTRY PERFORMANCE
  • Modest growth supported by price effects, stable demand and promotions
  • Chilled pasta’s dynamism reflects consumers’ growing appetite for premium, locally produced, and convenient meal solutions
WHAT’S NEXT?
  • Modest value growth supported by innovation and stable consumption patterns
  • Growing consumer preference for natural, local, and nutritionally enriched foods
COMPETITIVE LANDSCAPE
  • Barilla Holding leads pasta, while Riso Scotti leads rice
  • Marodi strengthens its position by successfully blending heritage-based marketing with modern health-oriented innovation
CHANNELS
  • Supermarkets provide a wide range of price and quality options
  • Continued expansion of online grocery platforms
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 8 NBO Company Shares of Rice: % Value 2021-2025
  • Table 9 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 10 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 12 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 15 Distribution of Rice by Format: % Value 2020-2025
  • Table 16 Distribution of Pasta by Format: % Value 2020-2025
  • Table 17 Distribution of Noodles by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN CROATIA
EXECUTIVE SUMMARY
  • Moderate growth supported by stable demand, health-oriented innovation, and local supply development
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Private label expansion as economic pressure persists
  • High global sugar and cocoa prices present challenges for sweet staples
  • Health and sustainability trends advance
WHAT’S NEXT?
  • Stable demand, tourism growth and a gradual recovery of purchasing power ensure steady growth
  • Companies focus on efficiency, innovation, and credibility
  • Supermarkets and discounters to maintain their dominance
COMPETITIVE LANDSCAPE
  • Fortenova remained the undisputed leader, combining scale, brand recognition, and distribution strength
  • Delta Holding SA’s strong growth fuelled by its healthy positioning, improved store visibility and affordable pricing
  • Strong preference for Croatian products
CHANNELS
  • Supermarkets lead, expanding their private label ranges and strengthening their image as price-conscious, consumer-oriented retailers
  • E-commerce expansion as major supermarket chains invest in improving digital platforms, delivery logistics, and integration between online and offline promotions
  • Discounters benefit from consumers’ heightened focus on value and price transparency
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 23 Sales of Staple Foods by Category: Value 2020-2025
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 28 Penetration of Private Label by Category: % Value 2021-2025
  • Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources