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Rice, Pasta and Noodles in Costa Rica

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    Report

  • 25 Pages
  • November 2025
  • Region: Costa Rica
  • Euromonitor International
  • ID: 3511614
In 2025, Costa Rican consumers continue to favour pasta, rice, and noodles as affordable and filling meal options amid ongoing financial pressure. Noodles leads category growth, driven by convenience, flavour variety, and the rise of spicy and ethnic options. Demand for healthier, organic, and clean-label products is expanding, while premium and specialty imports remain limited by price sensitivity.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affordable and filling pasta, rice, and noodles are essential items amid ongoing financial pressure
INDUSTRY PERFORMANCE
  • Rice, pasta and noodles benefits from consumers seeking affordable options
  • Noodles offer convenience and diversity
WHAT’S NEXT?
  • More product variety expected to continue to attract consumers
  • Expansion of organic and clean-label offerings
  • More affordable specialty products would attract consumers
COMPETITIVE LANDSCAPE
  • Leading Grupo Pelón distributes a wide variety of well-known brands
  • VIGUI continues to innovate and diversify its product line
CHANNELS
  • Small local grocers lead, benefiting from a widespread presence in the country
  • E-commerce continues to expand among consumers who value convenience
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 8 NBO Company Shares of Rice: % Value 2021-2025
  • Table 9 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 10 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 12 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 15 Distribution of Rice by Format: % Value 2020-2025
  • Table 16 Distribution of Pasta by Format: % Value 2020-2025
  • Table 17 Distribution of Noodles by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN COSTA RICA
EXECUTIVE SUMMARY
  • With budgets stretched, consumers remain highly price conscious
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Consumer Price Index (IPC) shows a decline in prices for several categories
  • Impact of declining tourism and contraband
  • Health and wellness driving demand for better-for-you products
  • Influence of social media and convenience
WHAT’S NEXT?
  • Increased interest in healthy and functional foods
  • Global flavours to gain traction
  • Rising influence of social media
COMPETITIVE LANDSCAPE
  • Consumers appreciate the freshness of artisanal products
  • Cía Numar SA benefits from its widely recognised and trusted brands
CHANNELS
  • Supermarkets lead, offering a wide product range, lower prices and convenience
  • Convenient e-commerce’s penetration continues to grow
  • Low prices attract
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 23 Sales of Staple Foods by Category: Value 2020-2025
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 28 Penetration of Private Label by Category: % Value 2021-2025
  • Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources