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Butter and Spreads in Vietnam

  • ID: 3514471
  • Report
  • August 2019
  • Region: Vietnam
  • 26 pages
  • Euromonitor International
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Due to the government’s open stance, Western culture and related products have become increasingly popular in Vietnam, and as a result so has the use of use of butter and spreads. Butter and spreads are not traditional food in Vietnam. However, as the Vietnamese economy grew strongly over the review period, people had more occasions to eat out (for both business and personal purposes), and many of them gravitated towards restaurants featuring Western food.

The author's Butter and Spreads in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Butter and Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Butter and Spreads in Vietnam

List of Contents and Tables
Headlines
Prospects
Proliferating Use of Butter and Spreads in Foodservice Outlets Serving Western Food Continues To Boost Both Volume and Value Sales
Butter Benefits From Growing Trend of Baking Cakes at Home To Share With Others
Growth of Butter Remains Contingent on Intensified Promotion
Competitive Landscape
With Wide Brand Awareness and Little Competition, Tuong An Holds Value Share Within Margarine and Spreads
Due To Insufficient Marketing, Many Consumers Lack Incentive To Give Butter A Try
Foodservice Channel Continues To Account for Most Sales of Butter
Category Data
Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Executive Summary
Food Safety Concerns, Expanded Distribution, and Improved Disposable Income Are Among A Host of Reasons Why Packaged Food Sales Were Thriving in 2019
Premium Products Not Only Perform Well, But Often Drive Growth of Entire Categories
in A Highly Fragmented Market, the Top 15 Players and the Artisanal Value Shares Account for the Lion's Share of Market Value Sales
Convenience Store Expansion Beyond Major Urban Areas Continues To Boost Demand for Packaged Food Brands and Products Given More Exposure
There Are Myriad Reasons To Be Optimistic About Continued Strong Value Growth
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
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