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Butter and Spreads in Hong Kong, China

  • ID: 3514479
  • Report
  • September 2019
  • Region: China, Hong Kong
  • 20 pages
  • Euromonitor International
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There was a clear ongoing shift towards butter amongst local consumers in 2019 and a further move away from margarine with declining retail volume sales for the latter.

The Butter and Spreads in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Butter and Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Ongoing Switch From Margarine To Butter Due To Latter's Perceived Healthier Attributes
  • Brands Support Increasing Demand For Butter Through Promotional And Marketing Strategies
  • Decline For Margarine Exacerbated By Labelling And Ingredients Scandal
  • Competitive Landscape
  • Anchor Utilises Social Media To Promote Brand To Customers
  • Online Recipes And Promotional Bundles Are Successful Strategies Used By Butter Brands
  • Unilever Retains Dominance Of Margarine And Spreads But Players Look To Expand To Other Categories
  • Category Data
  • Table 1 Sales Of Butter And Spreads By Category: Volume 2014-2019
  • Table 2 Sales Of Butter And Spreads By Category: Value 2014-2019
  • Table 3 Sales Of Butter And Spreads By Category: % Volume Growth 2014-2019
  • Table 4 Sales Of Butter And Spreads By Category: % Value Growth 2014-2019
  • Table 5 Nbo Company Shares Of Butter And Spreads: % Value 2015-2019
  • Table 6 Lbn Brand Shares Of Butter And Spreads: % Value 2016-2019
  • Table 7 Distribution Of Butter And Spreads By Format: % Value 2014-2019
  • Table 8 Forecast Sales Of Butter And Spreads By Category: Volume 2019-2024
  • Table 9 Forecast Sales Of Butter And Spreads By Category: Value 2019-2024
  • Table 10 Forecast Sales Of Butter And Spreads By Category: % Volume Growth 2019-2024
  • Table 11 Forecast Sales Of Butter And Spreads By Category: % Value Growth 2019-2024
  • Executive Summary
  • Consistent And Moderate Growth A Sign Of A Mature And Stable Industry
  • Increasingly Diverse Tastes Lead To A Broadening Of The Range Of Products Available
  • Major Multinational Players Continue To Dominate Packaged Food Sales
  • Supermarkets Remain Dominant In The Distribution Of Packaged Food
  • Emerging Trends Likely To Become Increasingly Important During The Forecast Period
  • Foodservice
  • Sales To Foodservice
  • Consumer Foodservice
  • Category Data
  • Table 12 Foodservice Sales Of Packaged Food By Category: Volume 2014-2019
  • Table 13 Foodservice Sales Of Packaged Food By Category: % Volume Growth 2014-2019
  • Table 14 Forecast Foodservice Sales Of Packaged Food By Category: Volume 2019-2024
  • Table 15 Forecast Foodservice Sales Of Packaged Food By Category: % Volume Growth 2019-2024
  • Market Data
  • Table 16 Sales Of Packaged Food By Category: Volume 2014-2019
  • Table 17 Sales Of Packaged Food By Category: Value 2014-2019
  • Table 18 Sales Of Packaged Food By Category: % Volume Growth 2014-2019
  • Table 19 Sales Of Packaged Food By Category: % Value Growth 2014-2019
  • Table 20 Gbo Company Shares Of Packaged Food: % Value 2015-2019
  • Table 21 Nbo Company Shares Of Packaged Food: % Value 2015-2019
  • Table 22 Lbn Brand Shares Of Packaged Food: % Value 2016-2019
  • Table 23 Penetration Of Private Label By Category: % Value 2014-2019
  • Table 24 Distribution Of Packaged Food By Format: % Value 2014-2019
  • Table 25 Distribution Of Packaged Food By Format And Category: % Value 2019
  • Table 26 Forecast Sales Of Packaged Food By Category: Volume 2019-2024
  • Table 27 Forecast Sales Of Packaged Food By Category: Value 2019-2024
  • Table 28 Forecast Sales Of Packaged Food By Category: % Volume Growth 2019-2024
  • Table 29 Forecast Sales Of Packaged Food By Category: % Value Growth 2019-2024
  • Definitions
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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