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Processed Fruit and Vegetables in Vietnam

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    Report

  • 24 Pages
  • December 2025
  • Region: Vietnam
  • Euromonitor International
  • ID: 3514531
In Vietnam, value sales of processed fruit and vegetables increased in 2025, supported by resilient demand and the growing role of shelf-stable fruit in beverages as well as desserts. Canned peach, lychee and longan benefited from widening usage in fruit teas, smoothies and cocktails, giving the category more frequent occasions than traditional home cooking alone.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Canned fruit gains new occasions through café culture
INDUSTRY PERFORMANCE
  • Shelf stable fruit remains key driver in 2025
  • Fruit-based tea attracts rising interest in Vietnam, supporting sales in specific segments
WHAT’S NEXT?
  • Fresh food alternatives present rising competitive threat
  • Product origin increasingly scrutinised by consumers
  • Foodservice channel set to create aspirational demand
COMPETITIVE LANDSCAPE
  • Del Monte leads through high brand awareness and trust, while local companies compete through pricing
  • Halong Canned Food declines in 2025
CHANNELS
  • Small local grocers continues to lead thanks to accessibility and affordability
  • Online shopping becomes more ingrained in local lifestyles
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN VIETNAM
EXECUTIVE SUMMARY
  • Essentials remain resilient amid cost pressures and health-led upgrades
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Essential nature of staple foods ensure stable demand in 2025
  • Affordability remains key concern for local consumers
  • Sustainability trend slowly gains ground in 2025
WHAT’S NEXT?
  • Forecast period will see continued demand for staple foods
  • Food safety to see stricter controls in forecast period
  • Stakeholders increase focus on sustainable development
COMPETITIVE LANDSCAPE
  • Acecook leads, focusing on expansion and sustainability
  • Masan benefits from broad portfolio, while South Korean players gain greater visibility in Vietnam
CHANNELS
  • Shoppers still prefer to frequent local neighbourhood stores
  • E-commerce and modern grocery channel steal share from small local grocers
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources