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Processed Fruit and Vegetables in Greece

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    Report

  • 23 Pages
  • November 2025
  • Region: Greece
  • Euromonitor International
  • ID: 3514539
Value sales of processed fruit and vegetables grew in Greece in 2025, driven by demand for convenient, long-lasting meal solutions. Consumers increasingly appreciate frozen produce for its nutritional retention, reduced preparation time, and year-round availability, while shelf-stable options like canned tomatoes also remain popular.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience and frozen innovation drive growth for processed fruit and vegetables
INDUSTRY PERFORMANCE
  • Convenience and long shelf life drive growth in processed fruit and vegetables in 2025
  • Frozen processed fruit and vegetables lead growth as convenience and nutrition drive demand
WHAT’S NEXT?
  • Steady growth is expected as convenience and versatility are set to strengthen demand
  • Health perceptions and year-round availability is expected to support demand for frozen produce
  • Sustainability will remain an emerging trend, that gains gradual momentum
COMPETITIVE LANDSCAPE
  • Barba Stathis SA strengthens its leadership through brand trust and strategic investment
  • Kyknos Greek Canning Co SA drives strong growth through brand heritage and category expansion
CHANNELS
  • Supermarkets reinforces its lead through variety, value and private label strength
  • Retail e-commerce gains momentum as convenience becomes a priority
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN GREECE
EXECUTIVE SUMMARY
  • Convenience, health and sustainability drive steady growth in staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Demand for convenience and shelf stable options drive growth in staple foods
  • Rising operational costs influence consumer food choices in Greece
  • Health, nutrition and functional claims drive consumer choices in 2025
WHAT’S NEXT?
  • Steady growth is predicted for staple foods, driven by convenience and longer shelf life
  • Sustainability is expected to grow in importance across the forecast period
  • There is set to be a rising demand for healthier and functional food options
COMPETITIVE LANDSCAPE
  • Competitive pricing and high-quality private label allows Lidl Hellas & Co EE to retain its lead
  • Growing visibility and diversification strengthens Fytro SA’s presence
CHANNELS
  • Food/drinks/ tobacco specialists faces challenges amid rising costs and supermarket competition
  • Hypermarkets and retail e-commerce drive growth as consumers appreciate affordable price points
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources