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Processed Fruit and Vegetables in Portugal

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    Report

  • 22 Pages
  • November 2025
  • Region: Portugal
  • Euromonitor International
  • ID: 3519977
The processed fruit and vegetables category in Portugal recorded solid value growth in 2025, supported by inflationary pressures, moderate volume gains, and the enduring appeal of convenient and affordable food staples. Although production costs - especially for energy, packaging and raw materials - continued to rise, Portuguese consumers maintained regular purchasing of these products due to their practicality, long shelf life, and relatively low cost compared to fresh alternatives.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Price increases and convenience drive stable value growth
INDUSTRY PERFORMANCE
  • Value growth supported by cost inflation and steady consumption
  • Shelf-stable tomatoes lead growth through practicality and price appeal
WHAT’S NEXT?
  • Moderate growth outlook sustained by affordability and convenience
  • Health-conscious choices support balanced consumption
  • Sustainability and packaging innovation gain importance
COMPETITIVE LANDSCAPE
  • Continente consolidates leadership through scale and affordability
  • Pingo Doce leverages value-for-money positioning and health appeal
CHANNELS
  • Supermarkets remain dominant due to range and pricing
  • Retail e-commerce expands through convenience and choice
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN PORTUGAL
EXECUTIVE SUMMARY
  • Price awareness, promotions and convenience continue to shape staple food consumption
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Convenience products benefit from changing meal habits and time constraints
  • Health-focused staples gain ground as consumers seek balance and transparency
WHAT’S NEXT?
  • Continued price consciousness and growth of private label lines
  • Meat alternatives must simplify, improve and regain consumer trust
  • Convenience and sustainability to define future innovation
COMPETITIVE LANDSCAPE
  • Sonae Modelo Continente strengthens leadership through portfolio breadth and innovation
  • Panegara and Cofaco drive momentum through category focus and product innovation
CHANNELS
  • Supermarkets consolidate their leadership through reach, variety and promotions
  • Retail e-commerce continues to gain ground through convenience and alignment with in-store offers
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources