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Processed Fruit and Vegetables in Colombia

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    Report

  • 22 Pages
  • November 2025
  • Region: Colombia
  • Euromonitor International
  • ID: 3520018
Processed fruit and vegetables is seeing healthy value growth and positive volume growth in Colombia in 2025, with value growth a little lower than compared to last year, albeit with volume growth showing improvements. This indicates that prices are stabilising and consumers’ spending power is gradually increasing.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy growth for processed fruit and vegetables
INDUSTRY PERFORMANCE
  • Popularity of frozen processed potatoes supports overall sales
  • Shelf staple beans gain traction, despite high prices
WHAT’S NEXT?
  • Baseline demand will continue to support sales, with diversified offers from private label expected
  • Volume sales challenged as consumers look for fresher and healthier options
  • Climate change challenges may present opportunities for shelf stable options to fill in
COMPETITIVE LANDSCAPE
  • Congelagro McCain Colombia benefits from strong success in frozen processed potatoes
  • Private label sees the strongest overall company growth thanks to expanding offer of affordable quality
CHANNELS
  • Supermarkets remains the strongest distribution channel, thanks to scale and infrastructure
  • Retail e-commerce benefits from omnichannel shopping trends
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN COLOMBIA
EXECUTIVE SUMMARY
  • Positive sales in both value and volume, supported by home cooking trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Home meal preparation and budget-friendly options drive sales
  • Growing focus on quality, despite ongoing price sensitivity
  • Evolving lifestyles and global cultural influences reshape consumer preferences
WHAT’S NEXT?
  • Ongoing positive sales, supported by polarised trends of premiumisation and affordability
  • Ongoing health and wellness trends focus on nutritional options - even at higher prices
  • Expansion of convenience stores in line with urbanisation
COMPETITIVE LANDSCAPE
  • Zenú, Bimbo, and Diana all in close brand competition, with combined private label holding the largest share
  • Nutrimenti de Colombia benefits from broad portfolio penetration, while Option meets modern demands
CHANNELS
  • Small local grocers remain a cornerstone in distribution, but are facing rising competition from modern outlets
  • Convenience stores rise as a key distribution channel for busy urban consumers
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources