Rice, Pasta and Noodles in Italy

In 2025, rice, pasta and noodles in Italy recorded steady growth in value terms. Pasta remains the undisputed icon of Italian cuisine, whilst rice and noodles are gaining ground. Italian consumers increasingly favour products that offer some functional benefits, with wholemeal pasta becoming very common, alongside pasta made with protein flours (such as peas, chickpeas or lentils).

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Rice, Pasta and Noodles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.