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Alcoholic Drinks in North Macedonia

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    Report

  • 61 Pages
  • June 2024
  • Region: North Macedonia
  • Euromonitor International
  • ID: 354755
Despite the economic challenges and negative demographic trends in 2023, alcoholic drinks witnessed moderate total volume growth in North Macedonia. The rising number of inbound tourists boosted the performance of most alcoholic drinks categories in 2023. Inflation remained stubbornly high although price increases were less pronounced in 2023 compared to the previous year.

The Alcoholic Drinks in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Beer consumption slows as prices remain high
  • Niche ale category and imported premium lager enjoy strong growth
  • Local players preside over beer category
PROSPECTS AND OPPORTUNITIES
  • Promising outlook for the beer category
  • Good opportunities for premium brands
  • Ongoing innovation by craft beer brands
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2023
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2018-2023
  • Table 18 Sales of Beer by Category: Total Value 2018-2023
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 25 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 26 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2023
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 29 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wine posts robust sales performance
  • More sophisticated tastes drive appetite for sparkling wine
  • Local wine producers shine in awards
PROSPECTS AND OPPORTUNITIES
  • Wine to solidify its position in alcoholic drinks
  • Sparkling wines set to become more desirable and affordable
  • E-commerce sales to take off in wine
CATEGORY DATA
  • Table 32 Sales of Wine by Category: Total Volume 2018-2023
  • Table 33 Sales of Wine by Category: Total Value 2018-2023
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 35 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 37 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 40 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 41 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Spirits witness moderate volume growth
  • Consumers are drawn to Japanese whisky
  • Diageo Plc takes the lead in spirits
PROSPECTS AND OPPORTUNITIES
  • Spirits to witness slower growth
  • Whisky is expected to retain its popularity at the expense of brandy
  • Development of modern grocery retailing will apply pressure on small local grocers
CATEGORY DATA
  • Table 44 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 45 Sales of Spirits by Category: Total Value 2018-2023
  • Table 46 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 47 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 52 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 53 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2023
  • Table 55 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 56 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cider/perry witnesses rebound in volume sales
  • Limitations to growth in cider/perry
  • International players dominate this small category
PROSPECTS AND OPPORTUNITIES
  • Cider/perry to remain small category with limited appeal
  • Limited competition is major hindrance to development
  • E-commerce may help to extend its appeal
CATEGORY DATA
  • Table 59 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 60 Sales of Cider/Perry: Total Value 2018-2023
  • Table 61 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 62 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 63 Sales of Cider/Perry: Total Volume 2019-2023
  • Table 64 Sales of Cider/Perry: Total Value 2019-2023
  • Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 69 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
  • Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
  • Table 71 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 72 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 73 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 74 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 75 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 76 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 77 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTDs sales plummet as prices spike
  • Off-trade is the more promising channel for RTDs
  • Category is limited to spirit-based RTDs
PROSPECTS AND OPPORTUNITIES
  • RTDs to witness stable performance
  • Limited competition stifles category development
  • E-commerce offers potential to expand reach
CATEGORY DATA
  • Table 78 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 79 Sales of RTDs by Category: Total Value 2018-2023
  • Table 80 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 81 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 82 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 83 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 84 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 85 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 86 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 87 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 88 LBN Brand Shares of RTDs: % Total Volume 2019-2023
  • Table 89 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 90 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 91 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 92 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028