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Alcoholic Drinks in North Macedonia

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    Report

  • 59 Pages
  • June 2023
  • Region: North Macedonia
  • Euromonitor International
  • ID: 354755
While unit prices of most other consumer goods saw double-digit percentage growth rates, in line with inflation, the unit prices of alcoholic drinks saw more moderate growth since many of the major brands are of domestic origin and were able to limit price increases, fearing potential loss of consumers.

The analyst's Alcoholic Drinks in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN NORTH MACEDONIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Moderate volume growth in 2022 as North Macedonia recovers from COVID-19
  • Domestic players continue to lead sales, withstanding economic pressures
  • Innovation focuses on premium imports and craft beers in 2022
PROSPECTS AND OPPORTUNITIES
  • Beer to maintain popularity but may lose share to less mainstream products
  • New product development in beer will be key over the forecast period
  • Subcategories with low sales bases offer significant scope for growth
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
  • Summary 4 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2017-2022
  • Table 18 Sales of Beer by Category: Total Value 2017-2022
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN NORTH MACEDONIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Ongoing popularity of wine sees volume sales increase in 2022, especially in sparkling wine
  • Highly fragmented landscape with widespread domestic production in small wineries
  • Innovation and new product development generate interest
PROSPECTS AND OPPORTUNITIES
  • Volume sales of wine will continue to see moderate growth across the forecast period
  • Sparkling wines will benefit from both affordability and association with prestige
  • Push to penetrate retail channels will reflect a drive to shore up sales
CATEGORY DATA
  • Table 32 Sales of Wine by Category: Total Volume 2017-2022
  • Table 33 Sales of Wine by Category: Total Value 2017-2022
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 35 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 37 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 40 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 41 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN NORTH MACEDONIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Gin is star performer in spirits in 2022
  • Intense marketing activities to promote new launches boosts sales of whisky and gin
  • Croatian player Badel 1862 continues to lead in 2022
PROSPECTS AND OPPORTUNITIES
  • Spirits set to remain popular despite demographic challenges
  • Whiskies is expected to retain its popularity at the expense of brandy
  • Development of modern grocery retailing will apply pressure on small local grocers
CATEGORY DATA
  • Table 44 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 45 Sales of Spirits by Category: Total Value 2017-2022
  • Table 46 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 47 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 52 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 53 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 55 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 56 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN NORTH MACEDONIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cider/perry remains niche in North Macedonia, despite expanding retail presence
  • Limited brand presence within cider/perry limits growth
  • Supermarkets and hypermarkets continue to dominate sales in 2022
PROSPECTS AND OPPORTUNITIES
  • Steady on-trade demand will see cider/perry record one of the best performances in alcoholic drinks
  • Domestic production of cider/perry has potential for growth in the coming years
  • Socio-economic challenges may hamper volume growth in cider/perry
CATEGORY DATA
  • Table 59 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 60 Sales of Cider/Perry: Total Value 2017-2022
  • Table 61 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 62 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 67 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 68 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 69 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 70 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 71 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN NORTH MACEDONIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Post-pandemic recovery continues as younger consumers seek out fresh flavours and low alcohol drinks
  • Limited brand presence enables Diageo Plc to retain its dominance in 2022
  • Small local grocers remains the key distribution channel for RTDs in North Macedonia
PROSPECTS AND OPPORTUNITIES
  • Diageo will continue to dominate the landscape in RTDs for the foreseeable future
  • Investment will be required to raise consumer awareness of RTDs in the forecast period
  • Potential headwinds on the horizon could dampen volume growth in the coming years
CATEGORY DATA
  • Table 74 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 75 Sales of RTDs by Category: Total Value 2017-2022
  • Table 76 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 77 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 78 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 79 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 80 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 81 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 82 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 83 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 84 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 85 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 86 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 87 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 88 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027