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Alcoholic Drinks in North Macedonia

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    Report

  • 56 Pages
  • June 2022
  • Region: North Macedonia
  • Euromonitor International
  • ID: 354755
Alcoholic drinks registered a recovery in 2021, after the severe fall in volume sales during the 2020 COVID-19 restrictions. With society gradually opening up in 2021, volume sales increased, with on-trade channels registering double-digit volume growth and off-trade registering more muted growth. All the same, with the pandemic still lingering, volume sales for most alcoholic drinks were lower than before the onset of COVID-19.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • In 2021, Pivara Skopje, which distributes Heineken, launched Heineken 0.0, an alcohol-free beer
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
SOURCES
  • Summary 2 Research Sources
BEER IN NORTH MACEDONIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Slow recovery in 2021
  • Consumer preference for imported premium lager beers grows in 2021
  • Craft beer gaining value share
PROSPECTS AND OPPORTUNITIES
  • Muted volume growth over forecast period
  • Flavoured lager and stout have growth potential
  • Low and no alcohol beers register healthy growth
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2021
  • Table 17 Number of Breweries 2016-2021
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2016-2021
  • Table 19 Sales of Beer by Category: Total Value 2016-2021
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 26 GBO Company Shares of Beer: % Total Volume 2017-2021
  • Table 27 NBO Company Shares of Beer: % Total Volume 2017-2021
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2018-2021
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
  • Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN NORTH MACEDONIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Slow recovery in 2021
  • Highly fragmented landscape
  • Vermouth and sparkling wine star performers in 2021
PROSPECTS AND OPPORTUNITIES
  • Wine to continue growing at a similar pace as over the review period
  • Champagne set to register similar growth as other sparkling wines
  • Push to develop retail channels
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2016-2021
  • Table 34 Sales of Wine by Category: Total Value 2016-2021
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 36 Sales of Wine by Category: % Total Value Growth 2016-2021
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 41 Sales of Wine by Origin 2019-2021
  • Table 42 Forecast Sales of Wine by Category: Total Volume 2021-2026
  • Table 43 Forecast Sales of Wine by Category: Total Value 2021-2026
  • Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
  • Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN NORTH MACEDONIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Healthy recovery in 2021
  • Croatian player Badel 1862 continues to lead
  • Gin and bitters star performers in 2021
PROSPECTS AND OPPORTUNITIES
  • Spirits to slow down in off-trade due to maturity of key spirits
  • Bitters, cream-based liqueurs and vodka strong performers
  • Development of modern grocery retailing continues
CATEGORY DATA
  • Table 46 Sales of Spirits by Category: Total Volume 2016-2021
  • Table 47 Sales of Spirits by Category: Total Value 2016-2021
  • Table 48 Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 49 Sales of Spirits by Category: % Total Value Growth 2016-2021
  • Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
  • Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
  • Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 54 GBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 55 NBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 56 LBN Brand Shares of Spirits: % Total Volume 2018-2021
  • Table 57 Forecast Sales of Spirits by Category: Total Volume 2021-2026
  • Table 58 Forecast Sales of Spirits by Category: Total Value 2021-2026
  • Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
  • Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN NORTH MACEDONIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong recovery in 2021
  • Cider/perry remains niche despite expanding retail presence
  • Limited brand presence within cider/perry limits growth
PROSPECTS AND OPPORTUNITIES
  • Rosey outlook over forecast period
  • Domestic production of cider/perry has potential
  • Potential headwinds could dampen volume growth
CATEGORY DATA
  • Table 61 Sales of Cider/Perry: Total Volume 2016-2021
  • Table 62 Sales of Cider/Perry: Total Value 2016-2021
  • Table 63 Sales of Cider/Perry: % Total Volume Growth 2016-2021
  • Table 64 Sales of Cider/Perry: % Total Value Growth 2016-2021
  • Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
  • Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
  • Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
  • Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
  • Table 72 Forecast Sales of Cider/Perry: Total Volume 2021-2026
  • Table 73 Forecast Sales of Cider/Perry: Total Value 2021-2026
  • Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
  • Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN NORTH MACEDONIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • RTDs recovers in 2021 but fails to reach pre-COVID-19 sales levels
  • Limited brand presence prevents RTDs from achieving stronger growth
  • Low awareness and the economic fallout of the pandemic stifles investment
PROSPECTS AND OPPORTUNITIES
  • Healthy growth, though from relatively small base
  • Investment required to raise awareness of RTDs in the forecast period
  • Potential headwinds could dampen volume growth
CATEGORY DATA
  • Table 76 Sales of RTDs by Category: Total Volume 2016-2021
  • Table 77 Sales of RTDs by Category: Total Value 2016-2021
  • Table 78 Sales of RTDs by Category: % Total Volume Growth 2016-2021
  • Table 79 Sales of RTDs by Category: % Total Value Growth 2016-2021
  • Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
  • Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
  • Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 84 GBO Company Shares of RTDs: % Total Volume 2017-2021
  • Table 85 NBO Company Shares of RTDs: % Total Volume 2017-2021
  • Table 86 LBN Brand Shares of RTDs: % Total Volume 2018-2021
  • Table 87 Forecast Sales of RTDs by Category: Total Volume 2021-2026
  • Table 88 Forecast Sales of RTDs by Category: Total Value 2021-2026
  • Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
  • Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026