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Soft Drinks in Ecuador

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    Report

  • 64 Pages
  • December 2022
  • Region: Ecuador
  • Euromonitor International
  • ID: 354807
The soft drinks category is heavily reliant on impulse consumption occasions since a large part of volume sales are made through the traditional channel in small independent grocery stores. Indeed, tor the industry to perform well it depends on the flow of people through the streets of Ecuador. During the initial months of 2022, the category was impacted by a spike in COVID-19 cases as the Omicron variant impacted the country.

The Soft Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN ECUADOR
EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
  • Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
  • Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Leading brands expand returnable packaging system
  • Consumers switch to cheaper expensive carbonates as leading brand loses share
  • Non-cola carbonates begin a steady recover
PROSPECTS AND OPPORTUNITIES
  • Affordability will shape purchasing patterns
  • New launches will benefit lemonade/lime products
  • Non-cola carbonates expected to keep growing as brands recover customers
CATEGORY DATA
  • Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
  • Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
  • Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
  • Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
  • Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
  • Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
  • Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
  • Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
  • Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
  • Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027
JUICE IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Back to school helps recovery of juice category
  • Price is main motivational factor when choosing juice brands
  • 100% juice recovers as consumers have less time to prepare their own
PROSPECTS AND OPPORTUNITIES
  • Growing concerns regarding sugar consumption to have a small but powerful impact
  • Affordable brands are key for growth in the category
  • 100% juice held back by limited distribution
CATEGORY DATA
  • Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 52 Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
  • Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
  • Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022
  • Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
  • Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
  • Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
  • Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
  • Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Bottled water shows strong recovery as impulse consumption normalises
  • Carbonated bottled water players increase share of modern channel
  • Functional bottled water category is boosted by new brand that encourages hydration throughout the day
PROSPECTS AND OPPORTUNITIES
  • Carbonated natural mineral bottled water faces saturation
  • Environmentally-conscious consumers will look for sustainable options
  • Sparkling flavoured bottled water will benefit from continued innovation
CATEGORY DATA
  • Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
  • Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
  • Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
  • Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Affordable brands take a bigger slice of sports drinks
  • Sport drinks thrive as consumers take up more sports activities
  • Concern about sugar is increasing, but remains niche
PROSPECTS AND OPPORTUNITIES
  • Affordable sport drinks brands will drive the growth
  • Reduced sugar options to attract a small following among Ecuadorians
  • Continuous innovation will allow the category to stay relevant
CATEGORY DATA
  • Table 75 Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 76 Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
  • Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
  • Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
  • Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
  • Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
  • Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Price war forces down unit prices of energy drinks
  • Amper launches as another low-cost energy drink
  • High-priced energy drinks improve retail share, but have a niche following
PROSPECTS AND OPPORTUNITIES
  • New brands and further developments will bring more dynamism to the category
  • Energy drinks will benefit from ‘trendy’ appeal
  • Sugar free options will broaden appeal of energy drinks
CATEGORY DATA
  • Table 87 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 88 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Concentrates sales stagnate amid lack of dynamism
  • Juice powder concentrates lose retail share against ice tea powders
  • The category loses relevance as consumers go back to RTD drinks
PROSPECTS AND OPPORTUNITIES
  • Consumers will continue to lose interest in the category
  • Small ice tea brands expected to continue growing
  • Powder juice concentrates will be negatively impacted by consumers’ health concerns
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 100 Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
  • Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
  • Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
  • Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
  • Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
  • Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
  • Table 109 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
  • Table 110 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
  • Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
  • Table 112 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • RTD Tea is once again appreciated by consumers
  • Returnable formats and on-trade recovery helps to drive sales
  • Wider assortment of brands available in RTD tea
PROSPECTS AND OPPORTUNITIES
  • Impulse consumption is key to expansion
  • Returnable presentations will help to boost sales
  • Herbal/traditional RTD teas will attract more consumers
CATEGORY DATA
  • Table 113 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 114 Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 115 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 116 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
  • Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
  • Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
  • Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN ECUADOR
  • 2022 DEVELOPMENTS