Soft Drinks in Ecuador - Research and Markets

The soft drinks category is heavily reliant on impulse consumption occasions since a large part of volume sales are made through the traditional channel in small independent grocery stores. Indeed, tor the industry to perform well it depends on the flow of people through the streets of Ecuador. During the initial months of 2022, the category was impacted by a spike in COVID-19 cases as the Omicron variant impacted the country.

The Soft Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

SOFT DRINKS IN ECUADOR

EXECUTIVE SUMMARY

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

CARBONATES IN ECUADORKEY DATA FINDINGS

2022 DEVELOPMENTS

Leading brands expand returnable packaging system
Consumers switch to cheaper expensive carbonates as leading brand loses share
Non-cola carbonates begin a steady recover

PROSPECTS AND OPPORTUNITIES

Affordability will shape purchasing patterns
New launches will benefit lemonade/lime products
Non-cola carbonates expected to keep growing as brands recover customers

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027

JUICE IN ECUADORKEY DATA FINDINGS

2022 DEVELOPMENTS

Back to school helps recovery of juice category
Price is main motivational factor when choosing juice brands
100% juice recovers as consumers have less time to prepare their own

PROSPECTS AND OPPORTUNITIES

Growing concerns regarding sugar consumption to have a small but powerful impact
Affordable brands are key for growth in the category
100% juice held back by limited distribution

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 52 Off-trade Sales of Juice by Category: Value 2017-2022
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

BOTTLED WATER IN ECUADORKEY DATA FINDINGS

2022 DEVELOPMENTS

Bottled water shows strong recovery as impulse consumption normalises
Carbonated bottled water players increase share of modern channel
Functional bottled water category is boosted by new brand that encourages hydration throughout the day

PROSPECTS AND OPPORTUNITIES

Carbonated natural mineral bottled water faces saturation
Environmentally-conscious consumers will look for sustainable options
Sparkling flavoured bottled water will benefit from continued innovation

CATEGORY DATA

Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

SPORTS DRINKS IN ECUADORKEY DATA FINDINGS

2022 DEVELOPMENTS

Affordable brands take a bigger slice of sports drinks
Sport drinks thrive as consumers take up more sports activities
Concern about sugar is increasing, but remains niche

PROSPECTS AND OPPORTUNITIES

Affordable sport drinks brands will drive the growth
Reduced sugar options to attract a small following among Ecuadorians
Continuous innovation will allow the category to stay relevant

CATEGORY DATA

Table 75 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 76 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027

ENERGY DRINKS IN ECUADORKEY DATA FINDINGS

2022 DEVELOPMENTS

Price war forces down unit prices of energy drinks
Amper launches as another low-cost energy drink
High-priced energy drinks improve retail share, but have a niche following

PROSPECTS AND OPPORTUNITIES

New brands and further developments will bring more dynamism to the category
Energy drinks will benefit from ‘trendy’ appeal
Sugar free options will broaden appeal of energy drinks

CATEGORY DATA

Table 87 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 88 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

CONCENTRATES IN ECUADORKEY DATA FINDINGS

2022 DEVELOPMENTS

Concentrates sales stagnate amid lack of dynamism
Juice powder concentrates lose retail share against ice tea powders
The category loses relevance as consumers go back to RTD drinks

PROSPECTS AND OPPORTUNITIES

Consumers will continue to lose interest in the category
Small ice tea brands expected to continue growing
Powder juice concentrates will be negatively impacted by consumers’ health concerns

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 100 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 109 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 110 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 112 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

RTD TEA IN ECUADORKEY DATA FINDINGS

2022 DEVELOPMENTS

RTD Tea is once again appreciated by consumers
Returnable formats and on-trade recovery helps to drive sales
Wider assortment of brands available in RTD tea

PROSPECTS AND OPPORTUNITIES

Impulse consumption is key to expansion
Returnable presentations will help to boost sales
Herbal/traditional RTD teas will attract more consumers

CATEGORY DATA

Table 113 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 114 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 115 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 116 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

RTD COFFEE IN ECUADOR