+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Traditional and Connected Watches in Germany

  • PDF Icon

    Report

  • 24 Pages
  • January 2026
  • Region: Germany
  • Euromonitor International
  • ID: 354822
Traditional and connected watches in Germany demonstrated dynamism in 2025, with retail current value growth of 11%, to reach EUR4.85 billion, although volume growth was much lower, at 3%. This growth was driven by the continued demand for heritage watches, alongside the strong increase in the popularity of connected watches.

This Traditional and Connected Watchesin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional and Connected Watches market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Heritage appeal and digital innovation drive strong value growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Consumers prioritise heritage watches and connected watches
  • AI drives innovation in watch design and functionality
  • CHART 2 Google's Pixel Watch 3 Introduces Innovative AI-Powered Features
  • Gen Z and the evolution of traditional and connected watches
  • CHART 3 Gen Z Drives the Pre-Owned Luxury Watch Boom
WHAT’S NEXT?
  • Continued polarisation between high-end traditional watches and smartwatches
  • Second-hand market and e-commerce set to impact growth
  • Technological integration will shape consumer preferences
COMPETITIVE LANDSCAPE
  • Swatch Group and Apple lead traditional and connected watches with distinct strategies
  • Market polarisation and strategic divergence in traditional and connected watches
  • Zepp Health drives innovation with connected watches, and opportunities remain
CHANNELS
  • Offline retail is dominant as purchasers of high-end watches value personalised service
  • Retail e-commerce drives growth with convenience and flexibility
COUNTRY REPORTS
  • CHART 4 Key Trends 2025
  • CHART 5 GOT BAG Received a German Design Award 2025 for its Bag Designs
  • CHART 6 Google's Pixel Watch 3 Introduces Innovative AI-Powered Features
  • CHART 7 Analyst Insight
  • CHART 8 Real GDP Growth and Inflation 2020-2030
  • CHART 9 PEST Analysis in Germany 2025
  • CHART 10 Key Insights on Consumers in Germany 2025
  • CHART 11 Consumer Landscape in Germany 2025
PERSONAL ACCESSORIES IN GERMANY
EXECUTIVE SUMMARY
  • Premiumisation and tech integration drive value growth amid volume decline
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Slowing inflation and cautious consumer spending shape category dynamics
  • Traditional and connected watches is the largest, with growth driven by connected watches
  • Sustainability is crucial, with consumers seeking recycled and biodegradable components
  • AI and tech innovation reshape personal accessories
WHAT’S NEXT?
  • Sustainable personal accessories set to drive growth
  • Traditional and connected watches to remain largest category and remain stable
  • Digital technology and market polarisation expected to become more evident
COMPETITIVE LANDSCAPE
  • Leading brands maintain their positions, but changes in share evident
  • Market polarisation impacts the competitive landscape
  • Sustainable practices and innovation expected to drive opportunities for brands
CHANNELS
  • Retail offline remains dominant as consumers still value the shopping experience
  • Retail e-commerce drives growth with convenience and flexibility
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources