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Traditional and Connected Watches in Taiwan

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    Report

  • 23 Pages
  • January 2026
  • Region: Taiwan
  • Euromonitor International
  • ID: 2321752
Traditional and connected watches in Taiwan grew marginally in 2025, reaching TWD58.9 billion in current value terms. Price-led growth masked volume declines as economic uncertainty and shifting travel patterns weakened mid-range demand, while luxury sales held steady and connected watches gained traction on health and lifestyle trends.

This Traditional and Connected Watchesin Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional and Connected Watches market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Luxury resilience and the drive towards experiential retail
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Luxury watch sales remain resilient despite economic headwinds
  • CHART 2 Mid-Range Fashion Brands Suffer Drop Due To Unfavourable Pricing Strategy
  • Tourism trends reshape spending priorities
  • Premium resilience amid selective demand
  • CHART 3 Chanel Opens its First APAC Flagship Store in Taipei
WHAT’S NEXT?
  • Innovation and health trends sustain connected watch growth
  • CHART 4 Garmin Venu X1 - Redefining Connected Watch Design
  • The future of high mechanical watches: Value retention and the shift to direct retail
COMPETITIVE LANDSCAPE
  • Premium mechanical brands consolidate leadership
  • Health-driven demand boosts connected watches
CHANNELS
  • Offline retail retains dominance but faces gradual erosion
  • E-commerce growth concentrated in mid-priced and connected watches
  • CHART 5 Analyst Insight
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Van Cleef & Arpels Holds "Beauty Speaks for Itself" Exhibition in Chiayi
  • CHART 8 Samsonite Launches Innovative Reusable Luggage with its First DPP
  • CHART 9 Garmin Venu X1 - Redefining Connected Watch Design
  • CHART 10 Chanel Opens its First APAC Flagship Store in Taipei
  • CHART 11 Analyst Insight
  • CHART 12 7-Eleven's First Loft Select Multi-Brand Store in Taiwan
  • CHART 13 Real GDP Growth and Inflation 2020-2030
  • CHART 14 PEST Analysis in Taiwan 2025
  • CHART 15 Key Insights on Consumers in Taiwan 2025
  • CHART 16 Consumer Landscape in Taiwan 2025
PERSONAL ACCESSORIES IN TAIWAN
EXECUTIVE SUMMARY
  • Market polarisation and value-led consumption drive modest retail growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Value-led growth amid cautious spending
  • Premiumisation strategies anchor high-end demand
  • Travel deficit dampens domestic demand
WHAT’S NEXT?
  • Polarisation and wealth creation to shape future performance
  • Sustainability set to strengthen competitive positioning
  • Cultural and digital influence to reshape luxury retail
COMPETITIVE LANDSCAPE
  • Global players consolidate leadership through experiential retail
  • Local innovators gain traction via digital-first strategies
CHANNELS
  • Offline retail dominates as experiential formats evolve
  • E-commerce accelerates through influencer-driven strategies
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources