Traditional and Connected Watches in the US

Traditional and connected watches in the US experienced a slowdown in value growth in 2025 due to tariff uncertainty and shifting consumer preferences. Despite this, the category is forecast to record a 3% current value CAGR to reach USD24.1 billion by 2030, driven by technological innovation and an increasing number of high-net-worth individuals. Continued innovation in health features is a key trend shaping the connected segment.

This Traditional and Connected Watchesin USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Traditional and Connected Watches market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.