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Mobile Messaging Apps - Global Market Trajectory & Analytics

  • ID: 3619377
  • Report
  • June 2020
  • Region: Global
  • 185 pages
  • Global Industry Analysts, Inc
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Amid the COVID-19 crisis and the looming economic recession, the Mobile Messaging Apps market worldwide will grow by a projected 1.1 Number of Users in Billion (Cumulative), during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 8%. Mobile Messaging Apps, one of the segments analyzed and sized in this study, is forecast to grow at over 8% and reach a market size of 2.7 Number of Users in Billion (Cumulative) by the end of the analysis period. An unusual period in history, the coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. The Mobile Messaging Apps market will be reset to a new normal which going forwards in a post COVID-19 era will be continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now more than ever to manage uncertainty, change and continuously adapt to new and evolving market conditions.

As part of the new emerging geographic scenario, the United States is forecast to readjust to a 5.5% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over 30.5 Number of Users in Million (Cumulative) to the region's size over the next 7 to 8 years. In addition, over 29.5 Number of Users in Million (Cumulative) worth of projected demand in the region will come from Rest of European markets. In Japan, the Mobile Messaging Apps segment will reach a market size of 138.9 Number of Users in Million (Cumulative) by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Mobile Messaging Apps market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world’s second largest economy will grow at 11.2% over the next couple of years and add approximately 261.3 Number of Users in Million (Cumulative) in terms of addressable market opportunity. Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing Mobile Messaging Apps market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others are:
  • Alibaba Group
  • Apple Inc.
  • BlackBerry Limited
  • Facebook Inc.
  • Google Inc.
  • Hike Ltd.
  • Kakao Corp.
  • Kik Interactive Inc.
  • LINE Corporation
  • Snap Inc.
  • Tango
  • Telegram Messenger LLP
  • Tencent Holdings
  • Viber Media S.à r.l
  • WhatsApp Inc.

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
A Prelude
Recent Market Activity
Increased Inclination towards ‘Social Connectedness’ Builds Momentum for Messaging Apps
Growing Penetration of Smartphones Turbo Charges Market Growth
Messaging Apps Benefit from Growing Tablet Sales
Positive Trend in Mobile Internet Usage Patterns Elevates Market Prospects
Factors Catalyzing Messaging Apps to Go ‘Mobile’
Tremendous Improvement in the Speed of Mobile Internet
Superior Hardware and Processor
Optimization of Social Networks through Mobiles
Increasing Base of Active Users Drive Opportunities for the Mobile Messaging Apps Market
Rising 4G Penetration Rates to Elevate Market Prospects for Mobile Messaging Apps
Global Competitor Market Shares
Mobile Messaging Apps Competitor Market Share Scenario Worldwide (in %): 2020 & 2029
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS
Alibaba Group Holding Limited (China)
Apple Inc. (USA)
BlackBerry Limited (Canada)
Facebook, Inc. (USA)
WhatsApp Inc. (USA)
Google, Inc. (USA)
Hike Ltd. (India)
Kakao Corp. (South Korea)
Kik Interactive Inc. (Canada)
LINE Corporation (Japan)
Skype Technologies (Luxembourg)
Snap, Inc. (USA)
Tango (USA)
Telegram Messenger LLP (UAE)
Tencent Holdings Limited (China)
Viber Media S.à r.l (Cyprus)

3. MARKET TRENDS & DRIVERS
Messaging Apps Emerge as Next Logical Extension of Social Networking
Messaging Apps to Surpass SMS as Primary Messaging Medium
Ephemeral Apps Seek Market Prominence
Cloud-based Messaging Apps Exhibit Potential Opportunities
Security Emerges as Main Focus Area in Mobile Messaging
Market Sees Growing Demand for Apps with Advanced Security Features
Messaging Apps Gain Precedence in Enterprise Environments
Ongoing Changes in Organizational Structure Instigate a Strong Business Case for Messaging Apps
Mainstream Image of Enterprise Mobility Extends Opportunities for Messaging Apps
Increased Reliance on BYOD Props Up Demand for Messaging Apps
Key Factors Encouraging BYOD Trend amongEnterprises Ranked by Importance Attached by Enterprises
Messaging Apps for Wearables: The New Fad

4. GLOBAL MARKET PERSPECTIVE
TABLE 1: Mobile Messaging Apps Global Market Estimates and Forecasts in Number of Users in Thousand (Cumulative) by Region/Country: 2020-2027
TABLE 2: Mobile Messaging Apps Market Share Shift across Key Geographies Worldwide: 2020 VS 2027

III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
Market Facts & Figures
Market Analytics
TABLE 3: United States Mobile Messaging Apps Market Estimates and Projections in Number of Users in Thousand (Cumulative): 2020 to 2027
CANADA
TABLE 4: Canadian Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative): 2020 to 2027
JAPAN
TABLE 5: Japanese Market for Mobile Messaging Apps: Annual Sales Estimates and Projections in Number of Users in Thousand (Cumulative) for the Period 2020-2027
CHINA
TABLE 6: Chinese Mobile Messaging Apps Market Growth Prospects in Number of Users in Thousand (Cumulative) for the Period 2020-2027
EUROPE
Market Facts & Figures
Market Analytics
TABLE 7: European Mobile Messaging Apps Market Demand Scenario in Number of Users in Thousand (Cumulative) by Region/Country: 2018-2025
TABLE 8: European Mobile Messaging Apps Market Share Shift by Region/Country: 2020 VS 2027
FRANCE
TABLE 9: Mobile Messaging Apps Market in France: Estimates and Projections in Number of Users in Thousand (Cumulative) for the Period 2020-2027
GERMANY
TABLE 10: Mobile Messaging Apps Market in Germany: Recent Past, Current and Future Analysis in Number of Users in Thousand (Cumulative) for the Period 2020-2027
ITALY
TABLE 11: Italian Mobile Messaging Apps Market Growth Prospects in Number of Users in Thousand (Cumulative) for the Period 2020-2027
UNITED KINGDOM
TABLE 12: United Kingdom Market for Mobile Messaging Apps: Annual Sales Estimates and Projections in Number of Users in Thousand (Cumulative) for the Period 2020-2027
SPAIN
TABLE 13: Spanish Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative): 2020 to 2027
RUSSIA
TABLE 14: Russian Mobile Messaging Apps Market Estimates and Projections in Number of Users in Thousand (Cumulative): 2020 to 2027
REST OF EUROPE
TABLE 15: Rest of Europe Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative): 2020-2027
ASIA-PACIFIC
TABLE 16: Asia-Pacific Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative) by Region/Country: 2020-2027
TABLE 17: Asia-Pacific Mobile Messaging Apps Market Share Analysis by Region/Country: 2020 VS 2027
AUSTRALIA
TABLE 18: Mobile Messaging Apps Market in Australia: Recent Past, Current and Future Analysis in Number of Users in Thousand (Cumulative) for the Period 2020-2027
INDIA
TABLE 19: Indian Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative): 2020 to 2027
SOUTH KOREA
TABLE 20: Mobile Messaging Apps Market in South Korea: Recent Past, Current and Future Analysis in Number of Users in Thousand (Cumulative) for the Period 2020-2027
REST OF ASIA-PACIFIC
TABLE 21: Rest of Asia-Pacific Market for Mobile Messaging Apps: Annual Sales Estimates and Projections in Number of Users in Thousand (Cumulative) for the Period 2020-2027
LATIN AMERICA
TABLE 22: Latin American Mobile Messaging Apps Market Trends by Region/Country in Number of Users in Thousand (Cumulative): 2020-2027
TABLE 23: Latin American Mobile Messaging Apps Market Percentage Breakdown of Sales by Region/Country: 2020 and 2027
ARGENTINA
TABLE 24: Argentinean Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative): 2020-2027
BRAZIL
TABLE 25: Mobile Messaging Apps Market in Brazil: Estimates and Projections in Number of Users in Thousand (Cumulative) for the Period 2020-2027
MEXICO
TABLE 26: Mobile Messaging Apps Market in Mexico: Recent Past, Current and Future Analysis in Number of Users in Thousand (Cumulative) for the Period 2020-2027
REST OF LATIN AMERICA
TABLE 27: Rest of Latin America Mobile Messaging Apps Market Estimates and Projections in Number of Users in Thousand (Cumulative): 2020 to 2027
MIDDLE EAST
TABLE 28: The Middle East Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative) by Region/Country: 2018-2025
TABLE 29: The Middle East Mobile Messaging Apps Market Share Breakdown by Region/Country: 2020 and 2027
IRAN
TABLE 30: Iranian Market for Mobile Messaging Apps: Annual Sales Estimates and Projections in Number of Users in Thousand (Cumulative) for the Period 2020-2027
ISRAEL
TABLE 31: Israeli Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative): 2020-2027
SAUDI ARABIA
TABLE 32: Saudi Arabian Mobile Messaging Apps Market Growth Prospects in Number of Users in Thousand (Cumulative) for the Period 2020-2027
UNITED ARAB EMIRATES
TABLE 33: Mobile Messaging Apps Market in the United Arab Emirates: Recent Past, Current and Future Analysis in Number of Users in Thousand (Cumulative) for the Period 2020-2027
REST OF MIDDLE EAST
TABLE 34: Mobile Messaging Apps Market in Rest of Middle East: Recent Past, Current and Future Analysis in Number of Users in Thousand (Cumulative) for the Period 2020-2027
AFRICA
TABLE 35: African Mobile Messaging Apps Market Estimates and Projections in Number of Users in Thousand (Cumulative): 2020 to 2027

IV. COMPETITION
Total Companies Profiled: 119
Note: Product cover images may vary from those shown
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