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Mobile Messaging Apps - Global Market Trajectory & Analytics

  • ID: 3619377
  • Report
  • July 2020
  • Region: Global
  • 185 pages
  • Global Industry Analysts, Inc
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Global Mobile Messaging Apps Market to Reach 2.7 Number of Users in Billion (Cumulative) by the Year 2027

Amid the COVID-19 crisis, the global market for Mobile Messaging Apps estimated at 1.7 Number of Users in Billion (Cumulative) in the year 2020, is projected to reach a revised size of 2.7 Number of Users in Billion (Cumulative) by 2027, growing at a CAGR of 6.9% over the period 2020-2027.

The U. S. Accounts for Over 27% of Global Market Size in 2020, While China is Forecast to Grow at a 10.4% CAGR for the Period of 2020-2027

The Mobile Messaging Apps market in the U. S. is estimated at 461.2 Number of Users in Million (Cumulative) in the year 2020. The country currently accounts for a 27.05% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of 592.9 Number of Users in Million (Cumulative) in the year 2027 trailing a CAGR of 10.4% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.7% and 6.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 4.4% CAGR while Rest of European market (as defined in the study) will reach 592.9 Number of Users in Million (Cumulative) by the year 2027.The publisher brings years of research experience to this 17th edition of our report. The 185-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others
  • Alibaba Group
  • Apple Inc.
  • BlackBerry Limited
  • Facebook Inc.
  • Google Inc.
  • Hike Ltd.
  • Kakao Corp.
  • Kik Interactive Inc.
  • LINE Corporation
  • Snap Inc.
  • Tango
  • Telegram Messenger LLP
  • Tencent Holdings
  • Viber Media S.à r. l
  • WhatsApp Inc.

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

A Prelude

Recent Market Activity

Increased Inclination towards ‘Social Connectedness’ Builds Momentum for Messaging Apps

Growing Penetration of Smartphones Turbo Charges Market Growth

Messaging Apps Benefit from Growing Tablet Sales

Positive Trend in Mobile Internet Usage Patterns Elevates Market Prospects

Factors Catalyzing Messaging Apps to Go ‘Mobile’

Tremendous Improvement in the Speed of Mobile Internet

Superior Hardware and Processor

Optimization of Social Networks through Mobiles

Increasing Base of Active Users Drive Opportunities for the Mobile Messaging Apps Market

Rising 4G Penetration Rates to Elevate Market Prospects for Mobile Messaging Apps

Global Competitor Market Shares

Mobile Messaging Apps Competitor Market Share Scenario Worldwide (in %): 2020 & 2029

Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

Alibaba Group Holding Limited (China)

Apple Inc. (USA)

BlackBerry Limited (Canada)

Facebook, Inc. (USA)

WhatsApp Inc. (USA)

Google, Inc. (USA)

Hike Ltd. (India)

Kakao Corp. (South Korea)

Kik Interactive Inc. (Canada)

LINE Corporation (Japan)

Skype Technologies (Luxembourg)

Snap, Inc. (USA)

Tango (USA)

Telegram Messenger LLP (UAE)

Tencent Holdings Limited (China)

Viber Media S.à r.l (Cyprus)

3. MARKET TRENDS & DRIVERS

Messaging Apps Emerge as Next Logical Extension of Social Networking

Messaging Apps to Surpass SMS as Primary Messaging Medium

Ephemeral Apps Seek Market Prominence

Cloud-based Messaging Apps Exhibit Potential Opportunities

Security Emerges as Main Focus Area in Mobile Messaging

Market Sees Growing Demand for Apps with Advanced Security Features

Messaging Apps Gain Precedence in Enterprise Environments

Ongoing Changes in Organizational Structure Instigate a Strong Business Case for Messaging Apps

Mainstream Image of Enterprise Mobility Extends Opportunities for Messaging Apps

Increased Reliance on BYOD Props Up Demand for Messaging Apps

Key Factors Encouraging BYOD Trend amongEnterprises Ranked by Importance Attached by Enterprises

Messaging Apps for Wearables: The New Fad

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Mobile Messaging Apps Global Market Estimates and Forecasts in Number of Users in Thousand (Cumulative) by Region/Country: 2020-2027
TABLE 2: Mobile Messaging Apps Market Share Shift across Key Geographies Worldwide: 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

Market Analytics
TABLE 3: United States Mobile Messaging Apps Market Estimates and Projections in Number of Users in Thousand (Cumulative): 2020 to 2027

CANADA

TABLE 4: Canadian Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative): 2020 to 2027

JAPAN

TABLE 5: Japanese Market for Mobile Messaging Apps: Annual Sales Estimates and Projections in Number of Users in Thousand (Cumulative) for the Period 2020-2027

CHINA

TABLE 6: Chinese Mobile Messaging Apps Market Growth Prospects in Number of Users in Thousand (Cumulative) for the Period 2020-2027

EUROPE

Market Facts & Figures

Market Analytics
TABLE 7: European Mobile Messaging Apps Market Demand Scenario in Number of Users in Thousand (Cumulative) by Region/Country: 2018-2025
TABLE 8: European Mobile Messaging Apps Market Share Shift by Region/Country: 2020 VS 2027

FRANCE

TABLE 9: Mobile Messaging Apps Market in France: Estimates and Projections in Number of Users in Thousand (Cumulative) for the Period 2020-2027

GERMANY

TABLE 10: Mobile Messaging Apps Market in Germany: Recent Past, Current and Future Analysis in Number of Users in Thousand (Cumulative) for the Period 2020-2027

ITALY

TABLE 11: Italian Mobile Messaging Apps Market Growth Prospects in Number of Users in Thousand (Cumulative) for the Period 2020-2027

UNITED KINGDOM

TABLE 12: United Kingdom Market for Mobile Messaging Apps: Annual Sales Estimates and Projections in Number of Users in Thousand (Cumulative) for the Period 2020-2027

SPAIN

TABLE 13: Spanish Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative): 2020 to 2027

RUSSIA

TABLE 14: Russian Mobile Messaging Apps Market Estimates and Projections in Number of Users in Thousand (Cumulative): 2020 to 2027

REST OF EUROPE

TABLE 15: Rest of Europe Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative): 2020-2027

ASIA-PACIFIC

TABLE 16: Asia-Pacific Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative) by Region/Country: 2020-2027
TABLE 17: Asia-Pacific Mobile Messaging Apps Market Share Analysis by Region/Country: 2020 VS 2027

AUSTRALIA

TABLE 18: Mobile Messaging Apps Market in Australia: Recent Past, Current and Future Analysis in Number of Users in Thousand (Cumulative) for the Period 2020-2027

INDIA

TABLE 19: Indian Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative): 2020 to 2027

SOUTH KOREA

TABLE 20: Mobile Messaging Apps Market in South Korea: Recent Past, Current and Future Analysis in Number of Users in Thousand (Cumulative) for the Period 2020-2027

REST OF ASIA-PACIFIC

TABLE 21: Rest of Asia-Pacific Market for Mobile Messaging Apps: Annual Sales Estimates and Projections in Number of Users in Thousand (Cumulative) for the Period 2020-2027

LATIN AMERICA

TABLE 22: Latin American Mobile Messaging Apps Market Trends by Region/Country in Number of Users in Thousand (Cumulative): 2020-2027
TABLE 23: Latin American Mobile Messaging Apps Market Percentage Breakdown of Sales by Region/Country: 2020 and 2027

ARGENTINA

TABLE 24: Argentinean Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative): 2020-2027

BRAZIL

TABLE 25: Mobile Messaging Apps Market in Brazil: Estimates and Projections in Number of Users in Thousand (Cumulative) for the Period 2020-2027

MEXICO

TABLE 26: Mobile Messaging Apps Market in Mexico: Recent Past, Current and Future Analysis in Number of Users in Thousand (Cumulative) for the Period 2020-2027

REST OF LATIN AMERICA

TABLE 27: Rest of Latin America Mobile Messaging Apps Market Estimates and Projections in Number of Users in Thousand (Cumulative): 2020 to 2027

MIDDLE EAST

TABLE 28: The Middle East Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative) by Region/Country: 2018-2025
TABLE 29: The Middle East Mobile Messaging Apps Market Share Breakdown by Region/Country: 2020 and 2027

IRAN

TABLE 30: Iranian Market for Mobile Messaging Apps: Annual Sales Estimates and Projections in Number of Users in Thousand (Cumulative) for the Period 2020-2027

ISRAEL

TABLE 31: Israeli Mobile Messaging Apps Market Estimates and Forecasts in Number of Users in Thousand (Cumulative): 2020-2027

SAUDI ARABIA

TABLE 32: Saudi Arabian Mobile Messaging Apps Market Growth Prospects in Number of Users in Thousand (Cumulative) for the Period 2020-2027

UNITED ARAB EMIRATES

TABLE 33: Mobile Messaging Apps Market in the United Arab Emirates: Recent Past, Current and Future Analysis in Number of Users in Thousand (Cumulative) for the Period 2020-2027

REST OF MIDDLE EAST

TABLE 34: Mobile Messaging Apps Market in Rest of Middle East: Recent Past, Current and Future Analysis in Number of Users in Thousand (Cumulative) for the Period 2020-2027

AFRICA

TABLE 35: African Mobile Messaging Apps Market Estimates and Projections in Number of Users in Thousand (Cumulative): 2020 to 2027

IV. COMPETITION

Total Companies Profiled: 119

Note: Product cover images may vary from those shown
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