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Butter and Spreads in Romania

  • ID: 3625837
  • Report
  • November 2019
  • Region: Romania
  • 25 pages
  • Euromonitor International
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Butter witnessed three years of significant price hikes over 2017-2019, which led to falling retail volume sales over the period. However, the declines were mitigated to some extent by higher average incomes over the same period, while retail value sales recorded noticeable growth. Standard butter performed better than reduced fat butter, not only as the price differential narrowed, but also because natural fats are increasingly regarded as healthier alternatives to processed versions.

The author's Butter and Spreads in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Butter and Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Butter and Spreads in Romania

List of Contents and Tables
Headlines
Prospects
Retail Volume Sales of Butter To Recover Somewhat After Ongoing Price Hikes Led To Declines
Lacklustre Growth for Margarine and Spreads As Consumers Turn To More Natural Fats
Little Direct Competition Between Butter and Margarine, With Each Having A Loyal Following
Competitive Landscape
Upfield Sce Retains Lead But Loses Value Share Due To Butter Price Increases
Butter More Fragmented, But Major Internationals Dominate
Strong Position of International Brands Leaves Little Opportunity for Private Label
Category Data
Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Executive Summary
Strong Economic Improvement Drives Sales of Packaged Food
Higher Incomes Drive the Trend Towards Healthier Packaged Food
Artisanal Products Continue To Lead Packaged Food
Modern Grocery Retailers Expand Across the Country
Packaged Food To Grow Steadily Over the Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
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