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RTD Coffee in Peru

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    Report

  • 25 Pages
  • December 2025
  • Region: Peru
  • Euromonitor International
  • ID: 3626727
In 2025, RTD coffee continues to struggle in Peru, remaining one of the smallest and least dynamic soft drinks categories. While overall coffee consumption in the country continues to grow, this momentum has not translated into demand for ready-to-drink formats, which remain overshadowed by categories better aligned with current consumer trends, such as energy drinks, RTD Tea, and flavoured bottled water.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD coffee continues to lose relevance as consumers favour more dynamic beverage categories
INDUSTRY PERFORMANCE
  • Retail volume sales of RTD coffee decrease in 2025 amid low investment and limited availability
WHAT’S NEXT?
  • Retail volume sales of RTD coffee are expected to fall over the forecast period as investment remains limited
  • Cold brew offers a niche growth opportunity through the on-trade and premium positioning
  • Low health concern over caffeine consumption limits RTD coffee’s competitive edge
COMPETITIVE LANDSCAPE
  • Imported Asian brands lead the category due to limited local investment and niche availability
  • No company stands out as the most dynamic player in 2025
CHANNELS
  • Asian specialty stores lead distribution as RTD coffee remains niche and lacks mainstream presence
  • Asian specialty stores are also the most dynamic channel as other formats show minimal participation
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 2 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN PERU
EXECUTIVE SUMMARY
  • Soft drinks performance strengthened by improved macroeconomic conditions and rising health-driven shifts
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Affordability reshapes purchasing decisions and intensifies competitive pressure
  • Functionality and wellness fuel premium pockets of growth
  • Channel fragmentation demands greater commercial adaptability
WHAT’S NEXT?
  • Soft drinks to show steady medium-term expansion driven by functional, health-oriented, and hydration-led categories
  • Intensifying competition to favour innovation, affordability, and health-led differentiation
  • Distribution to expand through modern formats and digital channels while regulatory changes reshape consumption incentives
COMPETITIVE LANDSCAPE
  • Coca-Cola strengthens its leadership through portfolio breadth and pervasive distribution
  • Life International emerges as the most dynamic player with strong focus on functional hydration
CHANNELS
  • Traditional retail remains dominant but modern formats continue narrowing the gap
  • Convenience stores emerge as the fastest-growing channel, supported by proximity and immediacy
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Peru
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources