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Rice, Pasta and Noodles in Norway

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    Report

  • 26 Pages
  • November 2025
  • Region: Norway
  • Euromonitor International
  • ID: 3631639
Value sales of rice, pasta and noodles rose in 2025 as Norwegian consumers increasingly sought versatile, affordable and easy-to-prepare staples that supported a wide range of eating occasions and culinary preferences. The category benefitted from shifting lifestyles marked by rising urbanisation, longer working hours and a growing share of single-person households, all of which encouraged the adoption of meal components that deliver speed, reliability and minimal waste.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience, multicultural eating habits and health-focused innovation lift category engagement
INDUSTRY PERFORMANCE
  • Broader adoption of convenient and diverse meal components supports steady value gains
  • Plain noodles outperform thanks to versatility, clean eating trends and rising popularity of Asian cuisines
  • Rising interest in premium and specialty pasta supports diversification across formats and price tiers
WHAT’S NEXT?
  • Premiumisation, multicultural flavours and convenience-focused innovation to drive future category growth
  • Health and wellness trends expand opportunities for functional, minimally processed and allergen-friendly formats
  • Sustainability strategies and technological advancements reshape sourcing, packaging and production
COMPETITIVE LANDSCAPE
  • Orkla Foods Norge strengthens leadership through wide assortment, health-focused innovation and strong retail partnerships
  • Oluf Lorentzen stands out for dynamic expansion in ethnic, organic and convenience-led noodle and rice assortments
CHANNELS
  • Discounters lead distribution by aligning affordability, private label quality and everyday convenience
  • Retail e-commerce expands as consumers seek broader choice, convenience and niche assortments
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 8 NBO Company Shares of Rice: % Value 2021-2025
  • Table 9 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 10 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 12 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 15 Distribution of Rice by Format: % Value 2020-2025
  • Table 16 Distribution of Pasta by Format: % Value 2020-2025
  • Table 17 Distribution of Noodles by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN NORWAY
EXECUTIVE SUMMARY
  • Rising interest in healthier, more sustainable choices supports positive value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Convenience, health considerations and cost-consciousness shape staple foods consumption
  • Local sourcing and the New Nordic ethos fuel interest in traditional and plant-forward staples
  • Growing focus on sustainable dietary choices reshapes demand patterns
WHAT’S NEXT?
  • Stable value growth expected as health, sustainability and product variety continue to influence demand
  • More targeted health and wellness innovation emerges as consumers seek functional benefits
  • Distribution evolves as e-commerce strengthens and sustainability shapes supply chain strategies
COMPETITIVE LANDSCAPE
  • Established domestic players maintain leadership through strong sourcing and trusted local brands
  • Premium organic producers and private label intensify competitive pressure
CHANNELS
  • Supermarkets retain a dominant role due to broad assortments and strong shopper loyalty
  • Retail e-commerce accelerates as digital habits persist and assortment breadth expands
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 23 Sales of Staple Foods by Category: Value 2020-2025
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 28 Penetration of Private Label by Category: % Value 2020-2025
  • Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources