Toys and Games in South Africa

In South Africa, toys and games saw dynamism in 2024. This was driven mainly by video games, due to improved internet access, and the popularity of mobile games and cloud gaming. The kidult trend and licensing influenced sales in traditional toys and games. E-commerce was the primary sales channel, and the entry of Amazon prompted offline retailers to adopt omnichannel strategies. High concentration was seen in the competitive landscape.

The Toys and Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.