Global Programmatic Advertising Spending Market 2016-2020

  • ID: 3704573
  • Report
  • Region: Global
  • 54 pages
  • TechNavio
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FEATURED COMPANIES

  • Adconion Media Group
  • Convertro
  • Facebook
  • LiveRail
  • Platform One
  • SpotX
  • MORE
About Programmatic Advertising Spending

Programmatic advertising aids advertisers to target a specific audience based on their advertising pattern. The process takes no more than 0.2 seconds. When a user clicks on a URL, a publisher’s content loads in the browser. The publisher may find information of the user in its data management software. The publisher sends the available information to its ad server and requests to know whether there is an available ad campaign that can target the user. If there is a campaign that matches the user’s profile, an ad is displayed within 0.05 seconds of the user opening the publisher’s content.

If no campaign targets a user’s profile, the server seeks to match the impression programmatically by requesting response from traders, ad networks, and supply side platforms. If the impression is not cleared, the server may seek to erase the impression in a direct programmatic way through private exchanges. Even then, if the impression is not cleared, the request is forwarded to an open ad exchange, aiming to achieve liquidity. Open ad-exchange sends a bid request containing information about the user’s browser, website URL, and ad type to multiple bidders that include traders, ad networks, and demand-side platforms. The analysts forecast the global programmatic advertising spending market to grow at a CAGR of 20.56% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global programmatic advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of programmatic online advertisements.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

The report, Global Programmatic Advertising Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- ONE by AOL
- BrightRoll
- SpotX
- Tremor Video

Other prominent vendors
- Adconion Media Group
- AppNexus
- Convertro
- Criteo
- Dárriens Media Exchange
- Facebook
- Google
- Kontera
- LiveRail
- Microsoft
- Platform One
- Rocket Fuel
- Rubicon Project
- StickyADS.tv
- TubeMogul

Market driverssss
- Growth in video RTB

Market challengessss
- Lack of quality inventory

Market trends
- Rapid growth in APAC and South America

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Adconion Media Group
  • Convertro
  • Facebook
  • LiveRail
  • Platform One
  • SpotX
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Base year
  • Vendor segmentation
  • Summation errors
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by type
  • Global programmatic advertising market segmentation by type
  • Global programmatic advertising market by open auction
  • Global programmatic advertising market by automated guaranteed
  • Global programmatic advertising market by invitation-only
  • Global programmatic advertising market by unreserved fixed-rate
PART 07: Market attractiveness by type
  • Market attractiveness by type
PART 08: Market segmentation by device
  • Global programmatic advertising market by device
  • Global programmatic advertising market by desktop
  • Global programmatic advertising market by mobile
PART 09: Market attractiveness by device
  • Market attractiveness by device
PART 10: Buying criterion

PART 11: Geographical segmentation
  • Geographical segmentation of global programmatic advertising market
  • Programmatic advertising market in Americas
  • Programmatic advertising market in EMEA
  • Programmatic advertising market in APAC
PART 12: Key leading countries

PART 13: Market attractiveness
  • Market attractiveness by geography
PART 14: Market drivers

PART 15: Impact of drivers

PART 16: Market challenges

PART 17: Impact of drivers and challenges

PART 18: Market trends

PART 19: Vendor landscape
  • Competitive scenario
  • Other prominent vendors
PART 20: Appendix
  • List of abbreviation
PART 21: About the Author

List of Exhibits
Exhibit 01: Market segmentation of global programmatic advertising market
Exhibit 02: Global programmatic advertising market 2016-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global programmatic advertising market segmentation by type in 2015
Exhibit 05: Features of various types of programmatic advertising
Exhibit 06: Global programmatic advertising market segmentation by type in 2020
Exhibit 07: Global programmatic advertising market segmentation by open auction 2016-2020 ($ billions)
Exhibit 08: Global programmatic advertising market segmentation by automated guaranteed 2016-2020 ($ billions)
Exhibit 09: Global programmatic advertising market segmentation by invitation-only 2016-2020 ($ billions)
Exhibit 10: Global programmatic advertising market segmentation by unreserved fixed-rate 2016-2020 ($ billions)
Exhibit 11: Market attractiveness of global programmatic advertising market by type during the forecast period
Exhibit 12: Global programmatic advertising market by device in 2015
Exhibit 13: Global programmatic advertising market by device in 2020
Exhibit 14: Global programmatic advertising market by desktop 2016-2020 ($ billions)
Exhibit 15: Global shipments of desktop, smartphone and tablet 2011-2015 (millions)
Exhibit 16: Global programmatic advertising market by mobile 2016-2020 ($ billions)
Exhibit 17: Market attractiveness of global programmatic advertising market by device during the forecast period
Exhibit 18: Geographical segmentation of global programmatic advertising market 2016-2020 ($ billions)
Exhibit 19: Programmatic advertising market in Americas 2016-2020 ($ billions)
Exhibit 20: Programmatic advertising market in EMEA 2016-2020 ($ billions)
Exhibit 21: Programmatic advertising market in APAC 2016-2020 ($ billions)
Exhibit 22: Market share by revenue of top 10 countries in global programmatic advertising
Exhibit 23: Market attractiveness of the global programmatic advertising market in various geographies during the forecast period
Exhibit 24: Impact of drivers
Exhibit 25: Impact of drivers and challenges
Exhibit 26: Programmatic advertising on mobile web and mobile applications in 2014 and 2015
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FEATURED COMPANIES

  • Adconion Media Group
  • Convertro
  • Facebook
  • LiveRail
  • Platform One
  • SpotX
  • MORE
New Report Released: - Global Programmatic Advertising Spending Market 2016-2020

The author of the report recognizes the following companies as the key players in the Global Programmatic Advertising Spending Market: ONE by AOL, BrightRoll, SpotX and Tremor Video.

Other Prominent Vendors in the market are: Adconion Media Group, AppNexus, Convertro, Criteo, Dárriens Media Exchange, Facebook, Google, Kontera, LiveRail, Microsoft, Platform One, Rocket Fuel, Rubicon Project, StickyADS.tv, and TobeMogul.

Commenting on the report, an analyst from the research team said: “The rise in disposable income and internet penetration make APAC and South America the fastest growing markets for programmatic advertising. Increase use of internet generates ample information to identify target audience easily. Also, major companies like Amazon and Yahoo have realized the value in the advertising technique and invested heavily in the market.”

According to the report, the global video advertising market has shifted its advertising platform from traditional mediums to newer platforms like mobile devices and websites. As a result, brands are trying to connect with their audience on a more personal level through programmatic video advertising. However, lack of available premium inventory restricts brands from spending heavily on programmatic video advertising. With rapid growth in automate guaranteed and invitation-only auction segments, the availability of premium inventories for video advertising is expected to grow significantly during the forecast period.

Further, the report states that one of the major factors hindering the growth of programmatic advertising is a lack of quality premium available inventory as the publishers feel they are commoditizing the inventory by selling it at auction, especially in the case of video advertising.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- - Adconion Media Group
- AppNexus
- BrightRoll
- Convertro
- Criteo
- Dárriens Media Exchange
- Facebook
- Google
- Kontera
- LiveRail
- Microsoft
- ONE by AOL
- Platform One
- Rocket Fuel
- Rubicon Project
- SpotX
- StickyADS.tv
- TobeMogul
- Tremor Video
Note: Product cover images may vary from those shown
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