+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Programmatic Advertising Spending - Global Strategic Business Report

  • PDF Icon

    Report

  • 131 Pages
  • July 2025
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 6105870
The global market for Programmatic Advertising Spending was estimated at US$162.0 Billion in 2024 and is projected to reach US$1.2 Trillion by 2030, growing at a CAGR of 39.7% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Programmatic Advertising Spending market.

Global Programmatic Advertising Spending Market - Key Trends & Drivers Summarized

Why Has Programmatic Advertising Become the Default Mode of Digital Media Buying?

Programmatic advertising has fundamentally reshaped digital marketing by automating the buying and placement of ads using real-time bidding (RTB), data-driven targeting, and algorithmic optimization. What began as a tool for remnant inventory has now become the dominant channel for digital media spending across display, video, mobile, connected TV (CTV), and increasingly, digital out-of-home (DOOH) formats. The transparency, efficiency, and scalability of programmatic platforms have attracted brands seeking to maximize ROI while minimizing human intervention and guesswork in media buying.

The explosion of digital content consumption-across OTT platforms, social media, web publishing, and mobile apps-has increased the complexity of ad placement. Programmatic advertising simplifies this by using data management platforms (DMPs), demand-side platforms (DSPs), and artificial intelligence (AI) to make split-second decisions about which ad to show to which user. Marketers now have granular control over targeting parameters, from demographics and geolocation to behavioral attributes and contextual signals. This level of personalization, when paired with outcome-based attribution models, has made programmatic a must-have for performance marketers and brand advertisers alike.

Which Formats, Channels, and Regions Are Leading Programmatic Spend Allocation?

Video remains the highest-growth format in programmatic advertising, particularly short-form video in mobile environments and long-form video in connected TV. Platforms like YouTube, TikTok, Hulu, and Roku have significantly increased their programmatic inventory, making video ad buying more dynamic and audience-driven. Display formats, though mature, continue to dominate in terms of sheer volume, especially for retargeting and awareness campaigns. Native advertising and audio formats-such as programmatic podcasts and music streaming platforms-are also gaining ground due to their non-intrusive nature and contextual relevance.

From a geographic perspective, North America leads in programmatic spend, followed by Western Europe and rapidly growing markets in Asia-Pacific, particularly China, India, and Southeast Asia. In mature markets, the emphasis is on optimizing return on ad spend (ROAS) through omnichannel strategies and unified reporting dashboards. In contrast, emerging economies are witnessing first-time adoption fueled by the growth of mobile-first internet usage, digital payment systems, and local publisher networks integrating with global ad exchanges.

How Are Privacy Regulations, Ad Fraud, and Technology Innovations Reshaping Market Dynamics?

The shift toward data privacy and user consent is fundamentally altering the programmatic landscape. Regulatory frameworks such as the GDPR in Europe, CCPA in California, and India's DPDP Act are restricting third-party cookie usage and mandating explicit user consent for data collection. In response, marketers are pivoting toward first-party data strategies, contextual targeting, and privacy-safe identity solutions such as Unified ID 2.0 and Google's Privacy Sandbox. These developments are pushing demand-side platforms to innovate around cookieless tracking, real-time consent management, and probabilistic user modeling.

Ad fraud remains a significant concern in programmatic ecosystems, with fraudulent traffic, domain spoofing, and click farms inflating metrics and eroding trust. To combat this, industry standards like ads.txt, sellers.json, and supply path optimization (SPO) are being adopted to improve transparency. Blockchain-based solutions and AI-powered fraud detection systems are also being integrated into media buying stacks to enhance authenticity. Meanwhile, machine learning algorithms are improving ad placement precision by dynamically adjusting bids based on predicted user behavior, historical performance, and contextual triggers.

What Factors Are Driving the Growth of the Global Programmatic Advertising Spending Market?

The growth in the global programmatic advertising spending market is driven by increasing digital media consumption, the need for marketing efficiency, and the integration of advanced analytics in advertising decision-making. As consumer attention fragments across channels and platforms, brands are compelled to use data and automation to ensure message relevance and performance accountability. Programmatic offers this precision at scale, enabling both large enterprises and small businesses to compete in real time for high-intent users.

Technological convergence is another major driver. The integration of programmatic platforms with CRM tools, customer data platforms (CDPs), and marketing automation systems is allowing for closed-loop attribution and seamless retargeting. Real-time reporting, dynamic creative optimization (DCO), and AI-based budget allocation are improving campaign agility and ROAS. The rise of programmatic digital out-of-home (pDOOH), in-game advertising, and shoppable video formats is further expanding the scope of programmatic beyond traditional screens.

Key players like The Trade Desk, Google DV360, MediaMath, Amazon DSP, and Adobe Advertising Cloud are investing heavily in AI, contextual intelligence, and brand safety mechanisms. Meanwhile, agencies and in-house marketing teams are building programmatic expertise to own the full funnel-from data strategy to creative execution. As the advertising industry increasingly shifts toward performance-based models, programmatic spending is expected to dominate the digital media landscape.

Scope Of Study:

The report analyzes the Programmatic Advertising Spending market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments: Application (Open Auction Application, Automated Guaranteed Application, Invitation-Only Application, Unreserved Fixed-Rate Application)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Open Auction Application segment, which is expected to reach US$715.7 Billion by 2030 with a CAGR of a 42.9%. The Automated Guaranteed Application segment is also set to grow at 33.2% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $42.6 Billion in 2024, and China, forecasted to grow at an impressive 37.5% CAGR to reach $177.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Programmatic Advertising Spending Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Programmatic Advertising Spending Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Programmatic Advertising Spending Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of players such as Adobe Advertising Cloud, Adform, Amazon DSP (Amazon Advertising), AppNexus (Xandr), Centro Inc. and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 41 companies featured in this Programmatic Advertising Spending market report include:

  • Adobe Advertising Cloud
  • Adform
  • Amazon DSP (Amazon Advertising)
  • AppNexus (Xandr)
  • Centro Inc.
  • Criteo
  • Equativ (formerly Smart AdServer)
  • Facebook Ads Manager (Meta)
  • Google Marketing Platform (DV360)
  • Index Exchange
  • Integral Ad Science (IAS)
  • Magnite (formerly Rubicon Project)
  • MediaMath
  • Minute Media
  • OpenX
  • PubMatic
  • RTB House
  • Smaato
  • The Trade Desk
  • TripleLift

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

  • Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
  • Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
  • Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
  • Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
  • Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
  • Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
  • Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Tariff Impact on Global Supply Chain Patterns
  • Programmatic Advertising Spending - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Rising Demand for Data-Driven Advertising Strategies Drives Programmatic Ad Spending
  • Expansion of Digital Video and CTV Platforms Spurs Adoption of Programmatic Buying Models
  • Growth in Mobile App Usage and In-App Advertising Strengthens Programmatic Ecosystem
  • OEM Collaborations With DSPs and SSPs Enhance Inventory Monetization Efficiency
  • Third-Party Cookie Deprecation Throws the Spotlight on First-Party Data Strategy Development
  • Adoption of AI and Real-Time Bidding Technologies Improves Targeting Precision
  • Surging Focus on Brand Safety and Ad Fraud Prevention Propels Investment in Verified Channels
  • Expansion of Retail Media Networks Opens New Avenues for Programmatic Ad Placement
  • Growth in Outcome-Based Marketing Strengthens Business Case for ROAS-Driven Spending
  • OEM Development of Contextual Targeting Solutions Sustains Audience Reach Amid Privacy Shifts
  • Increasing Adoption of Header Bidding Expands Revenue Opportunities for Publishers
  • Rise of Programmatic Audio and Podcast Advertising Creates New Revenue Streams
  • Integration With CRM and CDP Platforms Enables Seamless Audience Segmentation
  • Demand for Omnichannel Campaign Orchestration Supports Cross-Platform Programmatic Spend
  • OEM Development of White-Label Programmatic Platforms Empowers Independent Agencies
  • Programmatic Guaranteed and Private Marketplaces Enhance Brand Control Over Inventory
  • Increase in Dynamic Creative Optimization Drives Real-Time Ad Personalization
  • Growth in Programmatic Advertising in Emerging Markets Expands Global Budget Allocation
  • Regulatory Compliance Requirements Like GDPR and CCPA Encourage Platform Differentiation
  • Demand for Transparency in Supply Path Optimization Improves Platform Accountability
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Programmatic Advertising Spending Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 3: World Historic Review for Programmatic Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 4: World 16-Year Perspective for Programmatic Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2025 & 2030
  • TABLE 5: World Recent Past, Current & Future Analysis for Open Auction Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 6: World Historic Review for Open Auction Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 7: World 16-Year Perspective for Open Auction Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030
  • TABLE 8: World Recent Past, Current & Future Analysis for Automated Guaranteed Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 9: World Historic Review for Automated Guaranteed Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 10: World 16-Year Perspective for Automated Guaranteed Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030
  • TABLE 11: World Recent Past, Current & Future Analysis for Invitation-Only Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 12: World Historic Review for Invitation-Only Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 13: World 16-Year Perspective for Invitation-Only Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030
  • TABLE 14: World Recent Past, Current & Future Analysis for Unreserved Fixed-Rate Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 15: World Historic Review for Unreserved Fixed-Rate Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 16: World 16-Year Perspective for Unreserved Fixed-Rate Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • TABLE 17: USA Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 18: USA Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 19: USA 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
CANADA
  • TABLE 20: Canada Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 21: Canada Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 22: Canada 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
JAPAN
  • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • TABLE 23: Japan Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 24: Japan Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 25: Japan 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
CHINA
  • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • TABLE 26: China Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 27: China Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 28: China 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
EUROPE
  • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • TABLE 29: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 30: Europe Historic Review for Programmatic Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 31: Europe 16-Year Perspective for Programmatic Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2025 & 2030
  • TABLE 32: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 33: Europe Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 34: Europe 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
FRANCE
  • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • TABLE 35: France Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 36: France Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 37: France 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
GERMANY
  • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • TABLE 38: Germany Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 39: Germany Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 40: Germany 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
ITALY
  • TABLE 41: Italy Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 42: Italy Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 43: Italy 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
UNITED KINGDOM
  • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • TABLE 44: UK Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 45: UK Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 46: UK 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
REST OF EUROPE
  • TABLE 47: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 48: Rest of Europe Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 49: Rest of Europe 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
ASIA-PACIFIC
  • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • TABLE 50: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 51: Asia-Pacific Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 52: Asia-Pacific 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
REST OF WORLD
  • TABLE 53: Rest of World Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 54: Rest of World Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 55: Rest of World 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Adobe Advertising Cloud
  • Adform
  • Amazon DSP (Amazon Advertising)
  • AppNexus (Xandr)
  • Centro Inc.
  • Criteo
  • Equativ (formerly Smart AdServer)
  • Facebook Ads Manager (Meta)
  • Google Marketing Platform (DV360)
  • Index Exchange
  • Integral Ad Science (IAS)
  • Magnite (formerly Rubicon Project)
  • MediaMath
  • Minute Media
  • OpenX
  • PubMatic
  • RTB House
  • Smaato
  • The Trade Desk
  • TripleLift

Table Information