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Pet Care in South Africa

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    Report

  • 47 Pages
  • May 2025
  • Region: South Africa
  • Euromonitor International
  • ID: 3743974
Pet care in South Africa is experiencing growth in both retail value and volume terms, primarily fuelled by the rising pet population combined with increasing urbanisation rates. As a rising number of people move to urban areas, the adoption of pets, particularly cats and dogs, is increasing.

The Pet Care in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 1 Pet Populations 2020-2025
MARKET DATA
  • Table 2 Sales of Pet Food by Category: Volume 2020-2025
  • Table 3 Sales of Pet Care by Category: Value 2020-2025
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 11 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
DOG FOOD IN SOUTH AFRICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stable growth for dog food as dog population in South Africa continues to rise
  • RCL Foods consolidates leadership of dog food
  • Supermarkets faces cost-of-living pressures
PROSPECTS AND OPPORTUNITIES
  • Rising demand for dog food to be driven by improving consumer confidence
  • Sustainable manufacturing set to increase
  • Summary 2 Dog Food by Price Band 2025
CATEGORY INDICATORS
  • Table 19 Dog Owning Households: % Analysis 2020-2025
  • Table 20 Dog Population 2020-2025
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 22 Sales of Dog Food by Category: Volume 2020-2025
  • Table 23 Sales of Dog Food by Category: Value 2020-2025
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
  • Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
  • Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
  • Table 31 Distribution of Dog Food by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
CAT FOOD IN SOUTH AFRICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Improving demand for cat food, supported by pet humanisation trend
  • Mars Africa retains lead of consolidate competitive landscape
  • Local consumers appreciate convenience of supermarkets for cat food purchases
PROSPECTS AND OPPORTUNITIES
  • Increasing interest in cats as pets set to further drive category growth
  • E-commerce sales of cat food set to further increase
  • Health and wellness to drive innovation in cat food
  • Summary 3 Cat Food by Price Band 2025
CATEGORY INDICATORS
  • Table 36 Cat Owning Households: % Analysis 2020-2025
  • Table 37 Cat Population 2020-2025
  • Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 39 Sales of Cat Food by Category: Volume 2020-2025
  • Table 40 Sales of Cat Food by Category: Value 2020-2025
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025
  • Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
  • Table 45 NBO Company Shares of Cat Food: % Value 2020-2024
  • Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024
  • Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
  • Table 48 Distribution of Cat Food by Format: % Value 2020-2025
  • Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030
  • Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030
  • Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
  • Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
OTHER PET FOOD IN SOUTH AFRICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stable sales of other pet food despite inflationary pressures
  • Marltons Pets & Products and Brennco Feeds Mills continue to lead competitive landscape
  • Pet owners appreciate expertise offered by pet shops and superstores
PROSPECTS AND OPPORTUNITIES
  • Popularity of exotic pets set to grow slowly over the forecast period
  • Innovation in other pet food set to drive value growth
CATEGORY INDICATORS
  • Table 53 Other Pet Population 2020-2025
CATEGORY DATA
  • Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
  • Table 55 Sales of Other Pet Food by Category: Value 2020-2025
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
  • Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
  • Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
  • Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
  • Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
  • Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
  • Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
  • Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
PET PRODUCTS IN SOUTH AFRICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Pet healthcare drives overall sales of pet products in South Africa
  • Martin & Martin retains lead despite rising threat of smaller players
  • Distribution of pet products driven by pet shops and superstores
PROSPECTS AND OPPORTUNITIES
  • Pet products set for further strong growth over the forecast period
  • E-commerce sales set to further rise, driven by convenience factor
  • Millennials and Generation Z will drive demand for innovative pet products
CATEGORY DATA
  • Table 66 Sales of Pet Products by Category: Value 2020-2025
  • Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025
  • Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025
  • Table 69 Sales of Other Pet Products by Type: % Value 2020-2025
  • Table 70 NBO Company Shares of Pet Products: % Value 2020-2024
  • Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024
  • Table 72 Distribution of Pet Products by Format: % Value 2020-2025
  • Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030
  • Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030