Pet care in Morocco is growing at a moderate rate in 2022. The high pet adoption rates seen in 2020-2021 during the time of the pandemic have slowed down, with consumers showing price-sensitivity and focusing on the purchase of essential items.
The Pet Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Pet Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pet Care market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
List of Contents and Tables- Pet Care in Morocco
- Executive Summary
- Pet Care in 2022: the Big Picture
- 2022 Key Trends
- Competitive Landscape
- Retailing Developments
- What Next for Pet Care?
- Market Indicators
- Table 1 Pet Populations 2017-2022
- Market Data
- Table 2 Sales of Pet Food by Category: Volume 2017-2022
- Table 3 Sales of Pet Care by Category: Value 2017-2022
- Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022
- Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022
- Table 6 Nbo Company Shares of Pet Food: % Value 2017-2021
- Table 7 Lbn Brand Shares of Pet Food: % Value 2018-2021
- Table 8 Nbo Company Shares of Dog and Cat Food: % Value 2017-2021
- Table 9 Lbn Brand Shares of Dog and Cat Food: % Value 2018-2021
- Table 10 Distribution of Pet Care by Format: % Value 2017-2022
- Table 11 Distribution of Pet Care by Format and Category: % Value 2022
- Table 12 Distribution of Dog and Cat Food by Format: % Value 2017-2022
- Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2022
- Table 14 Forecast Sales of Pet Food by Category: Volume 2022-2027
- Table 15 Forecast Sales of Pet Care by Category: Value 2022-2027
- Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
- Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
- Disclaimer
- Sources
- Summary 1 Research Sources
- Dog Food in Morocco
- Key Data Findings
- 2022 Developments
- Moderate Growth Supported by Highly Diversified Range of Products to Suit All Budgets
- Increase of Commodity Prices in Morocco May Impact the Price of Dog Food, as Price-Sensitive Consumers Feed Their Pets Scraps to Economise
- Mars Morocco Continues to Lead Dog Food Thanks to Strength of Popular Brand Pedigree
- Prospects and Opportunities
- New Entrant Tipped to Drive the Growth of Dog Food Over the Forecast Period, Along with Premium Health and Wellness Trends
- Physical Stores Tipped to Record Positive Growth Due to the Decline in E-Commerce, But Online Shopping Still Holds Benefits
- Informal Markets Such as Kria’A Souk Bounce Back to Success After the Lockdowns
- Category Indicators
- Table 18 Dog Owning Households: % Analysis 2017-2022
- Table 19 Dog Population 2017-2022
- Table 20 Consumption of Dog Food by Prepared vs Non-Prepared: % Analysis 2017-2022
- Category Data
- Summary 2 Dog Food by Price Band 2022
- Table 21 Sales of Dog Food by Category: Volume 2017-2022
- Table 22 Sales of Dog Food by Category: Value 2017-2022
- Table 23 Sales of Dog Food by Category: % Volume Growth 2017-2022
- Table 24 Sales of Dog Food by Category: % Value Growth 2017-2022
- Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
- Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
- Table 27 Nbo Company Shares of Dog Food: % Value 2017-2021
- Table 28 Lbn Brand Shares of Dog Food: % Value 2018-2021
- Table 29 Lbn Brand Shares of Dog Treats and Mixers: % Value 2018-2021
- Table 30 Distribution of Dog Food by Format: % Value 2017-2022
- Table 31 Forecast Sales of Dog Food by Category: Volume 2022-2027
- Table 32 Forecast Sales of Dog Food by Category: Value 2022-2027
- Table 33 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
- Table 34 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
- Cat Food in Morocco
- Key Data Findings
- 2022 Developments
- Decline in the Adoption of Cats is Impacting Growth in Cat Food
- Table Scraps Come Back into Fashion as Consumers Face Weakened Spending Power
- Absence of Development in Cat Food Adds to Sluggish Growth
- Prospects and Opportunities
- Nestlé Maroc Sa Maintains Its Lead in Cat Food, Thanks to the Strength of Its Iconic Brands
- Private Labels Introduce Organic Cat Food, Stimulating An Area of Potential Development
- Dairy Giant Copag Also Investing in Cat Food Developments
- Category Indicators
- Table 35 Cat Owning Households: % Analysis 2017-2022
- Table 36 Cat Population 2017-2022
- Table 37 Consumption of Cat Food by Prepared vs Non-Prepared: % Analysis 2017-2022
- Category Data
- Summary 3 Cat Food by Price Band 2022
- Table 38 Sales of Cat Food by Category: Volume 2017-2022
- Table 39 Sales of Cat Food by Category: Value 2017-2022
- Table 40 Sales of Cat Food by Category: % Volume Growth 2017-2022
- Table 41 Sales of Cat Food by Category: % Value Growth 2017-2022
- Table 42 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022
- Table 43 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022
- Table 44 Nbo Company Shares of Cat Food: % Value 2017-2021
- Table 45 Lbn Brand Shares of Cat Food: % Value 2018-2021
- Table 46 Lbn Brand Shares of Cat Treats and Mixers: % Value 2018-2021
- Table 47 Distribution of Cat Food by Format: % Value 2017-2022
- Table 48 Forecast Sales of Cat Food by Category: Volume 2022-2027
- Table 49 Forecast Sales of Cat Food by Category: Value 2022-2027
- Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027
- Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
- Other Pet Food in Morocco
- Key Data Findings
- 2022 Developments
- Other Pet Food Sees Low Growth, Due to Suppressed Interest in Other Pets
- Low Life Retention of Other Pets Negatively Influences the Growth of this Category
- Small Category Lacks Interest, with Little Product Development as Versele-Laga Continues to Lead
- Prospects and Opportunities
- Informal Markets Pose Direct Competitor to Leading Players
- New Product Developments and the Entry of New Players Will be Required to Drive Any Dynamic Growth
- Lack of Animal Welfare Groups Hinders Growth in Other Pet Food
- Category Indicators
- Table 52 Other Pet Population 2017-2022
- Category Data
- Table 53 Sales of Other Pet Food by Category: Volume 2017-2022
- Table 54 Sales of Other Pet Food by Category: Value 2017-2022
- Table 55 Sales of Other Pet Food by Category: % Volume Growth 2017-2022
- Table 56 Sales of Other Pet Food by Category: % Value Growth 2017-2022
- Table 57 Lbn Brand Shares of Bird Food: % Value 2018-2021
- Table 58 Lbn Brand Shares of Fish Food: % Value 2018-2021
- Table 59 Lbn Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021
- Table 60 Distribution of Other Pet Food by Format: % Value 2017-2022
- Table 61 Forecast Sales of Other Pet Food by Category: Volume 2022-2027
- Table 62 Forecast Sales of Other Pet Food by Category: Value 2022-2027
- Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027
- Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
- Pet Products in Morocco
- Key Data Findings
- 2022 Developments
- Cat Litter Maintains Growth as It is An Essential Product for Urban Cat Owners
- Low Availability of Products is Bolstered by Launches by Private Labels and a Niche E-Commerce Channel
- Pet Owners Increasingly Aware of Pet Healthcare, Which Will Lead to Future Growth
- Prospects and Opportunities
- Essential Cat Litter Will Maintain Its Positive Growth Over the Forecast Period
- Competition Set to Heat Up in Pet Healthcare as Private Labels Expand
- Dry Shampoos Attract Attention, as Leading Players Consider Investing in this Area
- Category Data
- Table 65 Sales of Pet Products by Category: Value 2017-2022
- Table 66 Sales of Pet Products by Category: % Value Growth 2017-2022
- Table 67 Sales of Pet Healthcare by Type: % Value 2017-2022
- Table 68 Sales of Other Pet Products by Type: % Value 2017-2022
- Table 69 Nbo Company Shares of Pet Products: % Value 2017-2021
- Table 70 Lbn Brand Shares of Pet Products: % Value 2018-2021
- Table 71 Distribution of Pet Products by Format: % Value 2017-2022
- Table 72 Forecast Sales of Pet Products by Category: Value 2022-2027
- Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027