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Pet Care in Morocco

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    Report

  • 50 Pages
  • June 2022
  • Region: Morocco
  • Euromonitor International
  • ID: 63573
Pet care in Morocco is growing at a moderate rate in 2022. The high pet adoption rates seen in 2020-2021 during the time of the pandemic have slowed down, with consumers showing price-sensitivity and focusing on the purchase of essential items.

The Pet Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

List of Contents and Tables
  • Pet Care in Morocco
  • Executive Summary
  • Pet Care in 2022: the Big Picture
  • 2022 Key Trends
  • Competitive Landscape
  • Retailing Developments
  • What Next for Pet Care?
  • Market Indicators
  • Table 1 Pet Populations 2017-2022
  • Market Data
  • Table 2 Sales of Pet Food by Category: Volume 2017-2022
  • Table 3 Sales of Pet Care by Category: Value 2017-2022
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022
  • Table 6 Nbo Company Shares of Pet Food: % Value 2017-2021
  • Table 7 Lbn Brand Shares of Pet Food: % Value 2018-2021
  • Table 8 Nbo Company Shares of Dog and Cat Food: % Value 2017-2021
  • Table 9 Lbn Brand Shares of Dog and Cat Food: % Value 2018-2021
  • Table 10 Distribution of Pet Care by Format: % Value 2017-2022
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2022
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2017-2022
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2022
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2022-2027
  • Table 15 Forecast Sales of Pet Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
  • Disclaimer
  • Sources
  • Summary 1 Research Sources
  • Dog Food in Morocco
  • Key Data Findings
  • 2022 Developments
  • Moderate Growth Supported by Highly Diversified Range of Products to Suit All Budgets
  • Increase of Commodity Prices in Morocco May Impact the Price of Dog Food, as Price-Sensitive Consumers Feed Their Pets Scraps to Economise
  • Mars Morocco Continues to Lead Dog Food Thanks to Strength of Popular Brand Pedigree
  • Prospects and Opportunities
  • New Entrant Tipped to Drive the Growth of Dog Food Over the Forecast Period, Along with Premium Health and Wellness Trends
  • Physical Stores Tipped to Record Positive Growth Due to the Decline in E-Commerce, But Online Shopping Still Holds Benefits
  • Informal Markets Such as Kria’A Souk Bounce Back to Success After the Lockdowns
  • Category Indicators
  • Table 18 Dog Owning Households: % Analysis 2017-2022
  • Table 19 Dog Population 2017-2022
  • Table 20 Consumption of Dog Food by Prepared vs Non-Prepared: % Analysis 2017-2022
  • Category Data
  • Summary 2 Dog Food by Price Band 2022
  • Table 21 Sales of Dog Food by Category: Volume 2017-2022
  • Table 22 Sales of Dog Food by Category: Value 2017-2022
  • Table 23 Sales of Dog Food by Category: % Volume Growth 2017-2022
  • Table 24 Sales of Dog Food by Category: % Value Growth 2017-2022
  • Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
  • Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
  • Table 27 Nbo Company Shares of Dog Food: % Value 2017-2021
  • Table 28 Lbn Brand Shares of Dog Food: % Value 2018-2021
  • Table 29 Lbn Brand Shares of Dog Treats and Mixers: % Value 2018-2021
  • Table 30 Distribution of Dog Food by Format: % Value 2017-2022
  • Table 31 Forecast Sales of Dog Food by Category: Volume 2022-2027
  • Table 32 Forecast Sales of Dog Food by Category: Value 2022-2027
  • Table 33 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
  • Table 34 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
  • Cat Food in Morocco
  • Key Data Findings
  • 2022 Developments
  • Decline in the Adoption of Cats is Impacting Growth in Cat Food
  • Table Scraps Come Back into Fashion as Consumers Face Weakened Spending Power
  • Absence of Development in Cat Food Adds to Sluggish Growth
  • Prospects and Opportunities
  • Nestlé Maroc Sa Maintains Its Lead in Cat Food, Thanks to the Strength of Its Iconic Brands
  • Private Labels Introduce Organic Cat Food, Stimulating An Area of Potential Development
  • Dairy Giant Copag Also Investing in Cat Food Developments
  • Category Indicators
  • Table 35 Cat Owning Households: % Analysis 2017-2022
  • Table 36 Cat Population 2017-2022
  • Table 37 Consumption of Cat Food by Prepared vs Non-Prepared: % Analysis 2017-2022
  • Category Data
  • Summary 3 Cat Food by Price Band 2022
  • Table 38 Sales of Cat Food by Category: Volume 2017-2022
  • Table 39 Sales of Cat Food by Category: Value 2017-2022
  • Table 40 Sales of Cat Food by Category: % Volume Growth 2017-2022
  • Table 41 Sales of Cat Food by Category: % Value Growth 2017-2022
  • Table 42 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022
  • Table 43 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022
  • Table 44 Nbo Company Shares of Cat Food: % Value 2017-2021
  • Table 45 Lbn Brand Shares of Cat Food: % Value 2018-2021
  • Table 46 Lbn Brand Shares of Cat Treats and Mixers: % Value 2018-2021
  • Table 47 Distribution of Cat Food by Format: % Value 2017-2022
  • Table 48 Forecast Sales of Cat Food by Category: Volume 2022-2027
  • Table 49 Forecast Sales of Cat Food by Category: Value 2022-2027
  • Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027
  • Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
  • Other Pet Food in Morocco
  • Key Data Findings
  • 2022 Developments
  • Other Pet Food Sees Low Growth, Due to Suppressed Interest in Other Pets
  • Low Life Retention of Other Pets Negatively Influences the Growth of this Category
  • Small Category Lacks Interest, with Little Product Development as Versele-Laga Continues to Lead
  • Prospects and Opportunities
  • Informal Markets Pose Direct Competitor to Leading Players
  • New Product Developments and the Entry of New Players Will be Required to Drive Any Dynamic Growth
  • Lack of Animal Welfare Groups Hinders Growth in Other Pet Food
  • Category Indicators
  • Table 52 Other Pet Population 2017-2022
  • Category Data
  • Table 53 Sales of Other Pet Food by Category: Volume 2017-2022
  • Table 54 Sales of Other Pet Food by Category: Value 2017-2022
  • Table 55 Sales of Other Pet Food by Category: % Volume Growth 2017-2022
  • Table 56 Sales of Other Pet Food by Category: % Value Growth 2017-2022
  • Table 57 Lbn Brand Shares of Bird Food: % Value 2018-2021
  • Table 58 Lbn Brand Shares of Fish Food: % Value 2018-2021
  • Table 59 Lbn Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021
  • Table 60 Distribution of Other Pet Food by Format: % Value 2017-2022
  • Table 61 Forecast Sales of Other Pet Food by Category: Volume 2022-2027
  • Table 62 Forecast Sales of Other Pet Food by Category: Value 2022-2027
  • Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027
  • Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
  • Pet Products in Morocco
  • Key Data Findings
  • 2022 Developments
  • Cat Litter Maintains Growth as It is An Essential Product for Urban Cat Owners
  • Low Availability of Products is Bolstered by Launches by Private Labels and a Niche E-Commerce Channel
  • Pet Owners Increasingly Aware of Pet Healthcare, Which Will Lead to Future Growth
  • Prospects and Opportunities
  • Essential Cat Litter Will Maintain Its Positive Growth Over the Forecast Period
  • Competition Set to Heat Up in Pet Healthcare as Private Labels Expand
  • Dry Shampoos Attract Attention, as Leading Players Consider Investing in this Area
  • Category Data
  • Table 65 Sales of Pet Products by Category: Value 2017-2022
  • Table 66 Sales of Pet Products by Category: % Value Growth 2017-2022
  • Table 67 Sales of Pet Healthcare by Type: % Value 2017-2022
  • Table 68 Sales of Other Pet Products by Type: % Value 2017-2022
  • Table 69 Nbo Company Shares of Pet Products: % Value 2017-2021
  • Table 70 Lbn Brand Shares of Pet Products: % Value 2018-2021
  • Table 71 Distribution of Pet Products by Format: % Value 2017-2022
  • Table 72 Forecast Sales of Pet Products by Category: Value 2022-2027
  • Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027