Pet Care in Morocco - Research and Markets

Pet care in Morocco is growing at a moderate rate in 2022. The high pet adoption rates seen in 2020-2021 during the time of the pandemic have slowed down, with consumers showing price-sensitivity and focusing on the purchase of essential items.

The Pet Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Pet Care market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

List of Contents and Tables

Pet Care in Morocco
Executive Summary
Pet Care in 2022: the Big Picture
2022 Key Trends
Competitive Landscape
Retailing Developments
What Next for Pet Care?
Market Indicators
Table 1 Pet Populations 2017-2022
Market Data
Table 2 Sales of Pet Food by Category: Volume 2017-2022
Table 3 Sales of Pet Care by Category: Value 2017-2022
Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022
Table 6 Nbo Company Shares of Pet Food: % Value 2017-2021
Table 7 Lbn Brand Shares of Pet Food: % Value 2018-2021
Table 8 Nbo Company Shares of Dog and Cat Food: % Value 2017-2021
Table 9 Lbn Brand Shares of Dog and Cat Food: % Value 2018-2021
Table 10 Distribution of Pet Care by Format: % Value 2017-2022
Table 11 Distribution of Pet Care by Format and Category: % Value 2022
Table 12 Distribution of Dog and Cat Food by Format: % Value 2017-2022
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2022
Table 14 Forecast Sales of Pet Food by Category: Volume 2022-2027
Table 15 Forecast Sales of Pet Care by Category: Value 2022-2027
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
Disclaimer
Sources
Summary 1 Research Sources
Dog Food in Morocco
Key Data Findings
2022 Developments
Moderate Growth Supported by Highly Diversified Range of Products to Suit All Budgets
Increase of Commodity Prices in Morocco May Impact the Price of Dog Food, as Price-Sensitive Consumers Feed Their Pets Scraps to Economise
Mars Morocco Continues to Lead Dog Food Thanks to Strength of Popular Brand Pedigree
Prospects and Opportunities
New Entrant Tipped to Drive the Growth of Dog Food Over the Forecast Period, Along with Premium Health and Wellness Trends
Physical Stores Tipped to Record Positive Growth Due to the Decline in E-Commerce, But Online Shopping Still Holds Benefits
Informal Markets Such as Kria’A Souk Bounce Back to Success After the Lockdowns
Category Indicators
Table 18 Dog Owning Households: % Analysis 2017-2022
Table 19 Dog Population 2017-2022
Table 20 Consumption of Dog Food by Prepared vs Non-Prepared: % Analysis 2017-2022
Category Data
Summary 2 Dog Food by Price Band 2022
Table 21 Sales of Dog Food by Category: Volume 2017-2022
Table 22 Sales of Dog Food by Category: Value 2017-2022
Table 23 Sales of Dog Food by Category: % Volume Growth 2017-2022
Table 24 Sales of Dog Food by Category: % Value Growth 2017-2022
Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
Table 27 Nbo Company Shares of Dog Food: % Value 2017-2021
Table 28 Lbn Brand Shares of Dog Food: % Value 2018-2021
Table 29 Lbn Brand Shares of Dog Treats and Mixers: % Value 2018-2021
Table 30 Distribution of Dog Food by Format: % Value 2017-2022
Table 31 Forecast Sales of Dog Food by Category: Volume 2022-2027
Table 32 Forecast Sales of Dog Food by Category: Value 2022-2027
Table 33 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Cat Food in Morocco
Key Data Findings
2022 Developments
Decline in the Adoption of Cats is Impacting Growth in Cat Food
Table Scraps Come Back into Fashion as Consumers Face Weakened Spending Power
Absence of Development in Cat Food Adds to Sluggish Growth
Prospects and Opportunities
Nestlé Maroc Sa Maintains Its Lead in Cat Food, Thanks to the Strength of Its Iconic Brands
Private Labels Introduce Organic Cat Food, Stimulating An Area of Potential Development
Dairy Giant Copag Also Investing in Cat Food Developments
Category Indicators
Table 35 Cat Owning Households: % Analysis 2017-2022
Table 36 Cat Population 2017-2022
Table 37 Consumption of Cat Food by Prepared vs Non-Prepared: % Analysis 2017-2022
Category Data
Summary 3 Cat Food by Price Band 2022
Table 38 Sales of Cat Food by Category: Volume 2017-2022
Table 39 Sales of Cat Food by Category: Value 2017-2022
Table 40 Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 41 Sales of Cat Food by Category: % Value Growth 2017-2022
Table 42 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022
Table 43 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022
Table 44 Nbo Company Shares of Cat Food: % Value 2017-2021
Table 45 Lbn Brand Shares of Cat Food: % Value 2018-2021
Table 46 Lbn Brand Shares of Cat Treats and Mixers: % Value 2018-2021
Table 47 Distribution of Cat Food by Format: % Value 2017-2022
Table 48 Forecast Sales of Cat Food by Category: Volume 2022-2027
Table 49 Forecast Sales of Cat Food by Category: Value 2022-2027
Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027
Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
Other Pet Food in Morocco
Key Data Findings
2022 Developments
Other Pet Food Sees Low Growth, Due to Suppressed Interest in Other Pets
Low Life Retention of Other Pets Negatively Influences the Growth of this Category
Small Category Lacks Interest, with Little Product Development as Versele-Laga Continues to Lead
Prospects and Opportunities
Informal Markets Pose Direct Competitor to Leading Players
New Product Developments and the Entry of New Players Will be Required to Drive Any Dynamic Growth
Lack of Animal Welfare Groups Hinders Growth in Other Pet Food
Category Indicators
Table 52 Other Pet Population 2017-2022
Category Data
Table 53 Sales of Other Pet Food by Category: Volume 2017-2022
Table 54 Sales of Other Pet Food by Category: Value 2017-2022
Table 55 Sales of Other Pet Food by Category: % Volume Growth 2017-2022
Table 56 Sales of Other Pet Food by Category: % Value Growth 2017-2022
Table 57 Lbn Brand Shares of Bird Food: % Value 2018-2021
Table 58 Lbn Brand Shares of Fish Food: % Value 2018-2021
Table 59 Lbn Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021
Table 60 Distribution of Other Pet Food by Format: % Value 2017-2022
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2022-2027
Table 62 Forecast Sales of Other Pet Food by Category: Value 2022-2027
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
Pet Products in Morocco
Key Data Findings
2022 Developments
Cat Litter Maintains Growth as It is An Essential Product for Urban Cat Owners
Low Availability of Products is Bolstered by Launches by Private Labels and a Niche E-Commerce Channel
Pet Owners Increasingly Aware of Pet Healthcare, Which Will Lead to Future Growth
Prospects and Opportunities
Essential Cat Litter Will Maintain Its Positive Growth Over the Forecast Period
Competition Set to Heat Up in Pet Healthcare as Private Labels Expand
Dry Shampoos Attract Attention, as Leading Players Consider Investing in this Area
Category Data
Table 65 Sales of Pet Products by Category: Value 2017-2022
Table 66 Sales of Pet Products by Category: % Value Growth 2017-2022
Table 67 Sales of Pet Healthcare by Type: % Value 2017-2022
Table 68 Sales of Other Pet Products by Type: % Value 2017-2022
Table 69 Nbo Company Shares of Pet Products: % Value 2017-2021
Table 70 Lbn Brand Shares of Pet Products: % Value 2018-2021
Table 71 Distribution of Pet Products by Format: % Value 2017-2022
Table 72 Forecast Sales of Pet Products by Category: Value 2022-2027
Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027