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Fruits in Japan

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    Report

  • 23 Pages
  • December 2025
  • Region: Japan
  • Euromonitor International
  • ID: 3743988
A shrinking population, rising prices and a growing demand for convenience continues to place downward pressure on retail volume sales of fruits in Japan. However, this was offset by a corresponding increase in foodservice volume sales as more consumers chose to dine out and tourism continued to grow. Moving forward there is expected to be a greater focus on imported and irregular fruits as players look to manage local supply pressures.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fruits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demographic and economic factors weigh on demand
INDUSTRY PERFORMANCE
  • Total volume sales remain flat in 2025 with acai bowls a standout trend in foodservice
  • Quality and provenance drive loyalty in Japan’s fruit market
WHAT’S NEXT?
  • Total volume sales unlikely to see significant movement
  • Opportunities exist for imported and non-standard fruits
  • Summary 1 Major Processors of Fruits 2025
CATEGORY DATA
  • Table 1 Total Sales of Fruits by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Fruits by Category: Volume 2020-2025
  • Table 4 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Fruits by Category: Value 2020-2025
  • Table 6 Retail Sales of Fruits by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
  • Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
  • Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Retail Sales of Fruits by Category: Value 2025-2030
  • Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERFRESH FOOD IN JAPAN
EXECUTIVE SUMMARY
  • Rising prices and a shrinking population limit growth opportunities in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Fresh food sees mixed results in 2025 as foodservice outperforms retail growth
  • Smaller households and the search for convenience informs market demand
  • Economic pressures forcing players to rethink their strategies
WHAT’S NEXT?
  • The search for convenient meal solutions and an ageing population set to restrict growth
  • “Imperfect” produce could deliver growth opportunities
  • E-commerce still full of potential but store-based retailers will remain dominant
CHANNELS
  • Supermarkets continue to dominate but other channels make inroads
  • Retail e-commerce still full of potential despite reduced growth opportunities
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 2 Research Sources