Online Fashion Retail Market in India 2016-2020

  • ID: 3752434
  • Report
  • Region: India
  • 72 pages
  • TechNavio
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FEATURED COMPANIES

  • 20Dresses.com
  • Amazon India
  • FashionandYou
  • HomeShop18
  • Limeroad
  • Shoppers Stop
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

About the Online Fashion Retail Market in India

Although the brick-and-mortar segment dominates the market at present, the online retail segment is expected to grow at a much faster rate during the forecast period. Food and grocery items constitute the most dominant product category in the brick-and-mortar segment. The inability to touch and feel a product is partly responsible for the low share of online retail. The increase in penetration of mobile phones, combined with the introduction of virtual trial rooms by online vendors, will positively affect the growth of the market.

The analysts forecast the online fashion retail market in India to grow at a CAGR of 63.45% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the online fashion retail market in India for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of products offered through the fashion segments that include apparels and footwear, bags, belts, wallets, watches, and accessories. The market size includes sales of fashion goods through the online channel of pure-play e-retailers as well as sales of fashion products through own websites of brick-and-mortar retailers.

The report, Online Fashion Retail Market in India 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Amazon India
- Flipkart.com
- Snapdeal
- Jabong
- Yepme

Other prominent vendors
- 20Dresses.com
- 99labels
- Alibaba
- American Swan
- Fabindia
- FashionandYou
- Fetise
- HomeShop18
- KOOVS
- Limeroad
- Naaptol
- Shopclues.com
- Shoppers Stop
- Shopping.indiatimes
- Shopping.rediff
- StalkBuyLove.com
- Styletag
- Stylista
- Yebhi.com

Market drivers
- Increased emphasis on touch-and-feel factor
- For a full, detailed list, view the full report

Market challenges
- Lack of adequate infrastructure
- For a full, detailed list, view the full report

Market trends
- Increased penetration in Tier 2 and Tier 3 cities
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • 20Dresses.com
  • Amazon India
  • FashionandYou
  • HomeShop18
  • Limeroad
  • Shoppers Stop
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
  • Economic and other market indicators
PART 05: Market landscape
  • Market overview
  • Market size and forecast
PART 06: Market segmentation by consumer segment
  • Segmentation of online fashion retail market in India by consumer segment
PART 07: Market drivers
  • Smartphone and internet penetration
  • Availability of different payment options
  • Increased emphasis on touch-and-feel factor
  • Favorable demographic factors
  • Better return policies
  • Digital and push marketing
PART 08: Impact of drivers

PART 09: Market challenges
  • Lack of adequate infrastructure
  • Major emphasis on discounts
  • Increased preference for COD
  • Risk of online fraud
  • Competition from brands selling through own websites
  • Threat from unorganized players
  • Other factors
PART 10: Impact of drivers and challenges

PART 11: Market trends
  • Distribution of consumers between mobile application and websites
  • Mergers and acquisitions
  • Improvement in customer support services
  • Celebrity endorsements
  • Increased penetration in Tier 2 and Tier 3 cities
PART 12: Vendor landscape
  • Competitive landscape
  • Other prominent vendors
PART 13: Key vendor analysis
  • Amazon
  • Flipkart.com
  • Snapdeal
  • Jabong
  • Yepme
PART 14: Appendix
  • List of abbreviation
PART 15: About the Author

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: GNI per capita for India in comparison with other emerging markets 2000-2014
Exhibit 03: Total population of India in comparison to other emerging countries (millions)
Exhibit 04: Population in India 2010-2014 (billions)
Exhibit 05: Rural and urban population in India 2010 and 2014 (%)
Exhibit 06: Urban population in India compared to other emerging nations 2000-2014
Exhibit 07: GDP growth (annual %) in India compared with other emerging, frontier, and developed markets 2011-2014
Exhibit 08: India: GDP growth 2010-2014 (annual %)
Exhibit 09: Internet users per 100 people 2011-2014
Exhibit 10: Internet users in India (rural and urban) in 2015
Exhibit 11: Smartphone penetration in urban India by 2G and 3G networks 2015
Exhibit 12: Preparedness to adopt 3G network by consumer groups
Exhibit 13: Reasons for not adopting mobile broadband in India
Exhibit 14: Smartphone penetration by areas
Exhibit 15: Online buyer penetration in India (forecasted 2016-2020)
Exhibit 16: Organized and unorganized retail in India 2015
Exhibit 17: Organized and unorganized retail in India 2020
Exhibit 18: Penetration of organized retail in India compared to developed and other emerging markets (figures are rounded off)
Exhibit 19: Online sales as a percentage of overall retail sales in India 2015
Exhibit 20: Share of e-retail across markets 2015 (% of overall retail)
Exhibit 21: Share of e-retail across markets 2020 (% of overall retail)
Exhibit 22: Online retail by product segments 2015
Exhibit 23: Online retail by product segment 2020
Exhibit 24: Comparison of internet users (per 100 people) in India with other countries 2014
Exhibit 25: Overall retail market in India 2015-2020 ($ billions)
Exhibit 26: Online retail market as a
PART of overall and organized retail market in India 2015
Exhibit 27: B2C e-commerce market in India by services and products
Exhibit 28: E-commerce market in India 2015-2020 ($ billions)
Exhibit 29:
Exhibit 30: Online retail market in India 2015-2020 ($ billions)
Exhibit 31: E-retail market as a percentage of overall e-commerce market in India 2015
Exhibit 32: E-retail market as a percentage of overall e-commerce market in India 2020
Exhibit 33: Segmentation of online retail market in India 2015
Exhibit 34: Online fashion retail market in India 2015-2020 ($ billions)
Exhibit 35: Online fashion retail market in India by products
Exhibit 36: Online fashion retail market in India by consumer segment 2015 (%)
Exhibit 37: Online fashion retail market in India by consumer segment 2020 (%)
Exhibit 38: Share of mobile phone users who use a smartphone in India 2014-2020
Exhibit 39: Payment options available for online retail
Exhibit 40: Distribution of internet users in India by age group
Exhibit 41: Impact of drivers
Exhibit 42: Shopping during discounts and non-discount days
Exhibit 43: Online retail as a percentage of organized retail in 2015
Exhibit 44: Impact of drivers and challenges
Exhibit 45: Product offerings
Exhibit 46: Overview of product categories
Exhibit 47: Business overview
Exhibit 48: Product categories by gender and application
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FEATURED COMPANIES

  • 20Dresses.com
  • Amazon India
  • FashionandYou
  • HomeShop18
  • Limeroad
  • Shoppers Stop
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

New Report Released: – Online Fashion Retail Market in India 2016-2020

The author of the report recognizes the following companies as the key players in the online fashion retail market in India: Amazon India, Flipkart.com, Snapdeal, Jabong, and Yepme.

Other Prominent Vendors in the market are: 20Dresses.com, 99labels, Alibaba, American Swan, Fabindia, FashionandYou, Fetise, HomeShop18, KOOVS, Limeroad, Naaptol, Shopclues.com, Shoppers Stop, Shopping.indiatimes, Shopping.rediff, StalkBuyLove.com, Styletag, Stylista, and Yebhi.com.

Commenting on the report, an analyst from the research team said: “A trend which is boosting market growth is the increased penetration of online shopping in Tier 2 and Tier 3 cities. Online fashion retail in India is expected to register an increased participation from Tier 2 and Tier 3 cities. This is because sales to consumers outside the metropolitan areas account for half of the total sales from leading online retailers such as Jabong, Myntra, and Indiatimes. Shopping for fashion products is increasing in these cities owing to the increase in internet penetration, exposure, and affordability factors. In addition to this, a limited penetration of branded brick-and-mortar stores among non-urban consumers is increasing the demand for online retailing. Companies like Amazon and Flipkart are in talks with the government of India to improve the postal service with the aim of delivering products within 24 hours in any part of the country.”

According to the report, a key growth driver is the increased emphasis on the touch-and-feel factor. Indian customers are more comfortable shopping physically through brick-and-mortar stores and rely more on the touch-and-feel factor for making a purchase decision. The majority of the population is still reluctant to purchase merchandise online without physically examining it first. To overcome this challenge and to influence consumers to buy online, companies are coming up with new strategies. For instance, Flipkart introduced experience zones across cities in 2015, whereby customers can touch and feel a product after making an online purchase. Myntra has seen a sharp hike in the number of visitors on its portal since the launch of its Try and Buy scheme in 2012, which allows customers to have products delivered to their addresses, try them on, and then finalize the purchase.

Further, the report states that one challenge that could restrict market growth is the lack of adequate infrastructure. Online fashion retailers in India often face issues with poor infrastructure and supply chain bottlenecks, which negatively affect product delivery and customer satisfaction.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- Amazon India
- Flipkart.com
- Snapdeal
- Jabong
- Yepme
- 20Dresses.com
- 99labels
- Alibaba
- American Swan
- Fabindia
- FashionandYou
- Fetise
- HomeShop18
- KOOVS
- Limeroad
- Naaptol
- Shopclues.com
- Shoppers Stop
- Shopping.indiatimes
- Shopping.rediff
- StalkBuyLove.c
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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