Baking Ingredients Market by Ingredients
The ingredients used for baking are baking powder, flour, baking soda, butter, eggs, yeast, honey, fruits, nuts , flavor additives, preservatives, enzymes, color additives etc. Pre-mixes for cakes and bread are available in the market and are in high demand, as these are very convenient to use for baking.
Baking Ingredients Market by products
The products made are breads, cakes, biscuits, pastries, cookies, pies, torts, donuts etc. Breads and cakes are consumed regularly in the western countries and are the staple food in these regions, which is the reason why these products are in high demand.
Baking Ingredients Market by Geography
The baking ingredients market is segmented geographically into North America, Europe, Asia Pacific and RoW. North America and Europe are the major markets as bakery products are regularly consumed in these regions. However, it is expected that there would be tremendous growth in Asia-Pacific as lifestyles in these regions are changing and there is a gradual acceptance of western food culture. Countries such as China and India would witness growth mainly due their large population, which would be the driving force for growth in the market.
The companies in this market are Dawn Foods Ltd, Muntons Plc. British Bakels, Taura, Lesaffre, DSM and AAK UK. In January 2012, Lesaffre launched a new product ‘Star Bake’, which is a ready to use blend of yeast, dough improvers, and other ingredients. The products would help professionals in food industry to produce high quality products.
High Level Analysis
Analysis of the market based on porter’s five force model suggests that the bargaining power of the buyer is high in this market as there are many suppliers producing high quality baking ingredients. Threat of new entrants is high as capital investment required is moderate for this market. The market has many regional specific players. Competition is very stiff in this market and companies need to constantly innovate and come up with new products.
The market is segmented by type of ingredients, which would enable a deeper understanding of the scope for this market
In-depth analysis of the current market scenario and future estimations for the period of 2013-2020 would enable stakeholders to understand the future potential of this market.
Geographic segmentation would enable stakeholders to make region specific plans for growth in untapped regions
Porters five force model and SWOT analysis would help in understanding the competition in the market which would help in making strategic decisions for further expansion.
Market segmentation by type, products and geography would give a clear picture of the current market scenario, which would help in making decisions
The Baking ingredients market is segmented by type of ingredients, products and geography.
Market By Ingredients
Market By Products
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