World CRM Analytics Market - Opportunities and Forecast, 2017 - 2023

  • ID: 3773672
  • Report
  • Region: Global
  • Allied Analytics LLP
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Customer relationship management analytics (CRM analytics) includes different applications that evaluate data about the customers of a company and present it in a way that smarter decisions can be made. Emergence of CRM analytics has enabled enterprises to communicate with their customers faster and convert data accumulated about the consumers into valuable information. As a result, many software enterprises have built products that can analyse customer data intelligently.

There are several drivers, restraints and opportunities influencing the market growth worldwide. In the present scenario, customers preferences have become extremely dynamic. CRM helps understand buyers behaviour, interpret attitudes, identify patterns, and further analyse the data insights & structure personalized campaigns for products. This works as a major market driver for CRM analytics. However, concerns over data management, quality & integration has hindered the progress of the market to some extent. Nonetheless, the growing need of an enterprises marketing team to design a plan, execute and evaluate campaigns across different platforms and make smarter decision is likely to create greater opportunities for the market.

The CRM analytics market is segmented by types, end-customer, industry, deployment model and geography. Based on types, the market segments discussed in the market research report consist of sales analytics, marketing analytics, customer analytics and others. The end-customers covered in the report includes small and medium business enterprises and large enterprises. Industries served by CRM Analytics market are BFSI, retail, manufacturing, IT & telecom among others. On the basis of deployment model, the market is bifurcated in terms of on premise deployment and on-cloud deployment. Regions explored in the report include North America, Europe, Asia -Pacific and LAMEA. Key market leaders are also covered in the market research report. List of companies discussed in the report includes IBM, Oracle, Accenture, SAS Institute Inc., Infosys and many others.

KEY BENEFITS FOR STAKEHOLDERS

The report provides a comprehensive analysis of current & future market trends and emerging avenues for the growth of the market across the globe
The report offers insights on competitive landscape, new technological developments, untapped segments
Value chain analysis of technology suppliers, original equipment manufacturers, system integrators, and key operators is offered in the report
This report entails the detailed quantitative analysis of the current market and estimations through 20152020, which assists in identifying the prevailing market opportunities
The report offers strategic analysis of financial status of key market players, and highlights market share of key vendors

CRM ANALYTICS MARKET KEY SEGMENTS

CRM Analytics Market By Deployment Model

On -premise
On cloud

CRM Analytics Market By Type

Customer Analytics
Sales Analytics
Marketing Analytics
Others

CRM Analytics Market By End-Customer

Small & Medium Enterprises

Large Enterprises

CRM Analytics Market By Industry

BFSI
Retail
IT and Telecom
Hospitality
Manufacturing
Others

CRM Analytics Market By Geography

North America
Europe
Asia -Pacific
LAMEA

KEY MARKET PLAYERS

IBM Corporation
Oracle, Inc.
SAS Institute Inc.
Accenture PLC
Infosys Ltd.
Microsoft Corporation
SAP SE
Infor, Inc.
Teradata Corporation
Angoss Software Corporation



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