There are several drivers, restraints and opportunities influencing the market growth worldwide. In the present scenario, customers preferences have become extremely dynamic. CRM helps understand buyers behaviour, interpret attitudes, identify patterns, and further analyse the data insights & structure personalized campaigns for products. This works as a major market driver for CRM analytics. However, concerns over data management, quality & integration has hindered the progress of the market to some extent. Nonetheless, the growing need of an enterprises marketing team to design a plan, execute and evaluate campaigns across different platforms and make smarter decision is likely to create greater opportunities for the market.
The CRM analytics market is segmented by types, end-customer, industry, deployment model and geography. Based on types, the market segments discussed in the market research report consist of sales analytics, marketing analytics, customer analytics and others. The end-customers covered in the report includes small and medium business enterprises and large enterprises. Industries served by CRM Analytics market are BFSI, retail, manufacturing, IT & telecom among others. On the basis of deployment model, the market is bifurcated in terms of on premise deployment and on-cloud deployment. Regions explored in the report include North America, Europe, Asia -Pacific and LAMEA. Key market leaders are also covered in the market research report. List of companies discussed in the report includes IBM, Oracle, Accenture, SAS Institute Inc., Infosys and many others.
KEY BENEFITS FOR STAKEHOLDERS
The report provides a comprehensive analysis of current & future market trends and emerging avenues for the growth of the market across the globe
The report offers insights on competitive landscape, new technological developments, untapped segments
Value chain analysis of technology suppliers, original equipment manufacturers, system integrators, and key operators is offered in the report
This report entails the detailed quantitative analysis of the current market and estimations through 20152020, which assists in identifying the prevailing market opportunities
The report offers strategic analysis of financial status of key market players, and highlights market share of key vendors
CRM ANALYTICS MARKET KEY SEGMENTS
CRM Analytics Market By Deployment Model
On -premise
On cloud
CRM Analytics Market By Type
Customer Analytics
Sales Analytics
Marketing Analytics
Others
CRM Analytics Market By End-Customer
Small & Medium Enterprises
Large Enterprises
CRM Analytics Market By Industry
BFSI
Retail
IT and Telecom
Hospitality
Manufacturing
Others
CRM Analytics Market By Geography
North America
Europe
Asia -Pacific
LAMEA
KEY MARKET PLAYERS
IBM Corporation
Oracle, Inc.
SAS Institute Inc.
Accenture PLC
Infosys Ltd.
Microsoft Corporation
SAP SE
Infor, Inc.
Teradata Corporation
Angoss Software Corporation
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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