Martial Arts Studios in the US - Industry Market Research Report

One punch: Increased consumer spending and easing regulations will support revenue growth

The Martial Arts Studios industry is mainly made up of small operators that typically serve local markets, so competition is fierce. Over the five years to 2023, revenue has ultimately risen, with the industry experiencing steady growth between 2017 and 2019 before falling sharply in 2020 because of the COVID-19 pandemic. Consumer demand for martial arts instruction is driven by several economic factors, including employment, disposable income and consumer confidence. As the economy experienced growth during most of the period, demand for industry services increased. Regardless, the hands-on nature of martial arts training made social distancing impossible and studios were forced to temporarily close down. Despite the unprecedented losses in 2020, industry-wide revenue has been growing at an a CAGR of 1.1% over the past five years and is expected to total $11.6 billion in 2023, when revenue will jump by an estimated 3.0%. The Martial Arts Studios industry includes businesses, many of which operate as nonemployers, that offer instruction in martial arts. These classes include karate, kendo, judo, jiu jitsu, krav maga, taekwondo, muay thai and mixed martial arts, among others. This industry does not include self-defense instruction. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.