Supermarkets and Grocery Stores in Australia - Market Analysis Report 2015-2030

The Supermarkets and Grocery Stores industry is one of the most fiercely competitive industries in Australia. The continued expansion of Aldi and Costco has forced the two established industry giants, Woolworths and Coles, to remain price competitive. To differentiate themselves from low-cost supermarkets, Coles and Woolworths have increasingly focused on improving customers' shopping experience through store refurbishments and increased online shopping capabilities. These supermarket giants are increasingly relying on loyalty programs and promotions rather than discounts. Coles and Woolworths have also displayed a lot of interest in data analytics, have strengthened their relationships with analytics firms and taken a lot of capabilities in house.

Supermarkets and grocery stores retail a range of groceries and food products, including fruit and vegetables, bread, cigarettes, canned goods, toiletries, dairy goods, delicatessen items and cleaning goods. Specialist retailers, niche retailers and convenience stores are excluded from the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.