The pandemic has had a positive impact on health and wellness products, including better for you packaged food. On the one hand, the pandemic has heightened Germans' concerns about their own health, both physical and mental, which is why healthy eating has taken on a new relevance. On the other hand, due to greater time spent at home, many Germans have gained weight and are attempting to take positive steps to rectify this.
The Better For You Packaged Food in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Better For You Packaged Food in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Better For You Packaged Food market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
List of Contents and Tables- Better for You Packaged Food in Germany
- Key Data Findings
- 2021 Developments
- Pandemic Encourages Greater Focus on Healthy Nutrition and Mental Health
- Sugar Seen as Major Cause of Health Issues, Encouraging Increasing Numbers of Consumers to Seek Alternatives
- Reduced Fat Still Popular Among Certain Food Categories
- Prospects and Opportunities
- Wider Range of Alternatives to Sugar to Gain Visibility
- Further Shift in Perceptions of Fat Expected
- Bfy Reduced Salt Food to Remain a Niche in Comparison to Reduced Fat
- Category Data
- Table 1 Sales of Bfy Packaged Food by Category: Value 2016-2021
- Table 2 Sales of Bfy Packaged Food by Category: % Value Growth 2016-2021
- Table 3 Nbo Company Shares of Bfy Packaged Food: % Value 2017-2021
- Table 4 Lbn Brand Shares of Bfy Packaged Food: % Value 2018-2021
- Table 5 Distribution of Bfy Packaged Food by Format: % Value 2016-2021
- Table 6 Forecast Sales of Bfy Packaged Food by Category: Value 2021-2026
- Table 7 Forecast Sales of Bfy Packaged Food by Category: % Value Growth 2021-2026
- Health and Wellness in Germany
- Executive Summary
- Health and Wellness in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- What Next for Health and Wellness?
- Market Data
- Table 8 Sales of Health and Wellness by Type: Value 2016-2021
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 10 Sales of Health and Wellness by Category: Value 2016-2021
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 14 Nbo Company Shares of Health and Wellness: % Value 2017-2021
- Table 15 Lbn Brand Shares of Health and Wellness: % Value 2018-2021
- Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 1 Research Sources
