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Marketing Consultants - Industry Market Research Report

  • ID: 3940462
  • Report
  • August 2019
  • Region: Global
  • 32 pages
  • IBISWorld
Well-consulted: Strong growth in advertising expenditure will boost the industry

Marketing Consultants

Over the five years to 2019, the Marketing Consultants industry has benefited from rising corporate profitability and increasing advertising expenditure, which have resulted in higher demand for advisory services. With an improving economy, clients are spending more on advertising, especially through new digital channels. As a result, many companies have sought the expertise of marketing consultants to help them navigate the world of online advertising and sales. Revenue is expected to grow more consistently as the industry matures over the five years to 2024. This will be reflected in almost all aspects of the industry, including the number of enterprises, which is expected to continue to grow, albeit at a slower pace than during the previous period. While larger firms begin to merge through acquisitions of more-specialized consultancies, niche firms will continue to thrive and grow.

Firms in the Marketing Consultants industry provide operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product development and pricing, licensing and franchising planning and marketing planning and strategies.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Note: Product cover images may vary from those shown
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
Note: Product cover images may vary from those shown

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