Global Public Relations Agencies - Industry Market Research Report

  • ID: 3972355
  • Report
  • Region: Global
  • 36 pages
  • IBISWorld
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Good reputation: The industry will grow as traditional advertising loses its appeal

Global Public Relations Agencies

Revenue for the Global Public Relations (PR) Agencies industry largely depends on the incomes of businesses and consumers. Over the past five years, marketers have dedicated a greater proportion of their budgets to public relations in place of traditional advertising, as PR firms have effectively manipulated the power of digital media. Media fragmentation has made reaching a mass audience with traditional media, and downstream customers have increasingly turned to PR firms for targeted and social media-based campaigns. Additionally, burgeoning consumer markets throughout emerging countries have contributed to revenue growth in developing regions. Consequently, industry revenue increased over the five years to 2017. Over the next five years, revenue is forecast to continue growing as PR expenditure is anticipated to rise in emerging economies, while internet connectivity and disposable income is expected to rise globally.

Public relations agencies manage the communications between an organization and the public in order to promote favorable relationships and portray a desired image. This includes communication with the general public as well as with employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY
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  • WPP plc
  • The Interpublic Group of Companies Inc.
  • Omnicom Group Inc.
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