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Global Public Relations Agencies - Industry Market Research Report

  • ID: 3972355
  • Report
  • November 2019
  • Region: Global
  • 35 pages
  • IBISWorld
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Good reputation: The industry will grow as traditional advertising loses its appeal

FEATURED COMPANIES

  • Omnicom Group Inc.
  • WPP PLC
  • MORE

Global Public Relations Agencies

Clients use public relations (PR) agencies for a variety of reasons, including managing a company's image or promoting products to target certain demographics. Ultimately, revenue for the Global Public Relations Agencies industry largely depends on the incomes of businesses and consumers. Over the past five years, marketers have dedicated a greater proportion of their budgets to public relations in place of traditional advertising, as PR firms have effectively manipulated the power of digital media. Media fragmentation has made reaching a mass audience with traditional media advertising more difficult, prompting marketers to shift spending to targeted and social media-based campaigns offered by industry operators. Over the next five years, PR firms will likely continue to benefit from rising marketing budgets and increasing consumer spending.

Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public and with employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Omnicom Group Inc.
  • WPP PLC
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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  • WPP PLC
  • Omnicom Group Inc.
Note: Product cover images may vary from those shown
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