The Retail Market for Toys in the US - Industry Market Research Report

New Toys: Online Retailers Are Expected to Account for An Even Larger Share of the Market

The Retail Market for Toys

The Retail Market for Toys includes a wide variety of toy and hobby goods sold across retail industries such as department stores, warehouse clubs, specialty retailers, drug stores and online retailers. Despite recovering disposable income levels, total market revenue has declined over the five years to 2019 primarily due to changing consumer preferences alongside the growing use of smartphone apps and similar technologies. E-commerce retailers are increasingly accounting for a larger share of the total toy market as consumers become more comfortable with online shopping and begin to expect low prices, a wide selection and convenient delivery, which companies such as Amazon.com Inc. offer. Online retailers are expected to account for an even larger portion of the industry over the five years to 2024, encouraging further competition and consolidation activity. Wage costs are anticipated to rise due to the necessity of hiring higher-wage tech workers to operate in the online space. Shifting demographic trends may also change the market landscape over the coming years as an increase in the number of children and expected growing preference for nonelectronic play could potentially soften demand for electronic toys and video games.

Companies in this industry sell new and used toys, games (including computer and console video games) and hobby goods. This reflects the size of the retail market for these products and includes sales from all major retail channels, including specialty stores, merchandisers and internet retailers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.