Scenic and Sightseeing Transport in Australia - Industry Market Research Report

Back on track: Slowly returning tourist traffic set to drive a return to revenue growth from 2024-25

The Scenic and Sightseeing Transport industry has struggled with substantial disruption to tourist activity in Australia over the past few years, in an industry that relies heavily on the health of domestic and international tourism. The COVID-19 outbreak collapsed international tourist activity in Australia after the international border was shut from March 2020 to February 2022. Domestic tourist activity was also heavily disrupted through intermittent state border closures and repeated extended lockdowns in major cities. Collectively, these developments are expected to contribute to a decline in revenue of 1.2% over the five years through 2023-24. This includes an expected decline of 1.8% in 2023-24 to an estimated $1.9 billion, as many Australians have opted to travel overseas instead of holidaying domestically.

Companies in the industry primarily operate transportation equipment for scenic and sightseeing activities. This form of transport is distinguished from transit passenger services, as the emphasis is not on efficiency or speed, but rather on providing recreation and entertainment. Industry services are usually provided in geographically specific areas and generally include tour commentary highlighting features of the scenery.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.