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Savoury Snacks in China

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    Report

  • 21 Pages
  • June 2025
  • Region: China
  • Euromonitor International
  • ID: 3981519
Savoury snacks in China is posting steady, though somewhat modest, value growth in 2025, with volume sales rising slightly faster. Stable market demand is underlying this trend, with local consumer enthusiasm for savoury snacks remaining relatively tepid. Several subcategories are recording slowed growth, including puffed snacks and potato chips, with these product types suffering from perceived low nutritional value as consumers increasingly prioritise healthier options.

The Savoury Snacks in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Savoury Snacks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Low but steady growth for savoury snacks in 2025
  • PepsiCo leads, while Weilong brand rises to second rank in brands
  • Supermarkets as preferred channel for savoury snacks
PROSPECTS AND OPPORTUNITIES
  • Flavour innovation to drive growth in forecast period
  • Rising health consciousness spurs demand for functional variants
  • National health guidelines will inform development in savoury snacks
  • Summary 1 Other Savoury Snacks by Product Type: 2025
CATEGORY DATA
  • Table 1 Sales of Savoury Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Savoury Snacks by Category: Value 2020-2025
  • Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Savoury Snacks: % Value 2021-2025
  • Table 6 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
  • Table 7 Distribution of Savoury Snacks by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
  • Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030
SNACKS IN CHINA
EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 12 Sales of Snacks by Category: Volume 2020-2025
  • Table 13 Sales of Snacks by Category: Value 2020-2025
  • Table 14 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 17 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Snacks by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 2 Research Sources