Sales of sweet biscuits, snack bars and fruit snacks have seen steady growth in current value terms in 2025, However, growth has slowed down in volume terms compared to the previous year. The increasing focus on healthy eating has negatively impacted growth in some areas, with some consumers looking to cut back on treats and snacks. Nonetheless, products with a healthier image have become more popular, especially fruit snacks, protein/energy bars, and plain biscuits.
This Sweet Biscuits, Snack Bars and Fruit Snacks in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Sweet Biscuits, Snack Bars and Fruit Snacks in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Sweet Biscuits, Snack Bars and Fruit Snacks in ThailandProtein/Energy Bars Driving Growth Amidst Developing Health TrendsUrc’S Variety and Kcg's Health and Wellness Focus Shaping Market DemandHypermarkets Lead Sales while E-Commerce Seeing Strong DevelopmentProspects and OpportunitiesDemand for High-Quality Ingredients Set to Fuel Premiumisation TrendBrand Collaborations and Character Licensing Set to Drive InnovationHealth and Wellbeing Set to Be a Focus of New Product Development and MarketingSnacks in ThailandExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?DisclaimerSourcesSummary 1 Research Sources
Key Data Findings
Category Data
Market Data