Snacks in Thailand - Research and Markets

Sales of snacks suffered significant losses during 2020 and to a lesser extent 2021. The government introduced a wide range of measures to limit the spread of COVID-19 with these bringing a halt to many economic activities, but especially those related to tourism. The lack of tourists during 2020 and 2021 not only limited sales of snacks to these visitors but it also put a sizeable dent in the local economy, forcing consumers to cut back on non-essentials, including many snacks.

The Snacks in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Snacks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Snacks in Thailand
Executive Summary
Snacks in 2022: the Big Picture
Key Trends in 2022
Competitive Landscape
Channel Developments
What Next for Snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
Market Data
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 Nbo Company Shares of Snacks: % Value 2018-2022
Table 6 Lbn Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
Disclaimer
Sources
Summary 1 Research Sources
Chocolate Confectionery in Thailand
Key Data Findings
2022 Developments
Lifting of COVID-19 Measures Boosting Sales in 2022
Growing Health Consciousness Limits Demand for Chocolate Confectionery
Little Change in the Competitive Landscape with Leading Players Targeting Children
Prospects and Opportunities
Co-Branding Becoming a Key Marketing Strategy
International Players Likely to Retain Dominance with Further Investment in Product Innovations
Creatively-Designed Packaging Key to Gaining Consumer Interest When It Comes to Gifting
Category Data
Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 Nbo Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 Lbn Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
Gum in Thailand
Key Data Findings
2022 Developments
Gum Falling Out of Fashion But Sales Benefit from Desire for Fresh Breath as Restrictions Are Lifted
Mondelez Retains Its Dominance Thanks to Investments in Marketing and New Product Development
Healthy Living Trend Casting a Shadow Over Gum
Prospects and Opportunities
Innovation Seen as Important to Reviving the Category's Fortunes
Gum Sales Set to Stagnate as Forecast Period Progresses
Normalisation Set to Inform Packaging Decisions in Gum
Category Data
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 Nbo Company Shares of Gum: % Value 2018-2022
Table 31 Lbn Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
Sugar Confectionery in Thailand
Key Data Findings
2022 Developments
Sales Rebound as Restrictions Are Eased
Healthier and Functional Products Gain Interest
Increased Health Consciousness Ensures Strong Gains for Medicated Confectionery
Prospects and Opportunities
Leading Companies Investing in Sugar-Free Alternatives
Local Players Expected to Offer Some Resistance
Consumers’ Novelty Creates New Jelly Format
Category Data
Summary 3 Other Sugar Confectionery by Product Type: 2022
Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 42 Nbo Company Shares of Sugar Confectionery: % Value 2018-2022
Table 43 Lbn Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
Sweet Biscuits, Snack Bars and Fruit Snacks in Thailand
Key Data Findings
2022 Developments
Foodservice Sales Recover in 2022 while Retail Sales Benefit from Low Pricing
Resumption of Social Gatherings Boosts Demand for Cookies
Snack Bars and Fruit Snacks Benefits from Return to Busy On-The-Go Lifestyles
Prospects and Opportunities
Domestic Players Looking to Strengthen Their Position in Wafers
Competition Set to Intensify in Sweet Biscuits
Health-Conscious Consumers Likely to Drive Demand Fruit Snacks
Category Data
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 53 Nbo Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 54 Lbn Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 55 Nbo Company Shares of Sweet Biscuits: % Value 2018-2022
Table 56 Lbn Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 57 Nbo Company Shares of Snack Bars: % Value 2018-2022
Table 58 Lbn Brand Shares of Snack Bars: % Value 2019-2022
Table 59 Nbo Company Shares of Fruit Snacks: % Value 2018-2022
Table 60 Lbn Brand Shares of Fruit Snacks: % Value 2019-2022
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
Ice Cream in Thailand
Key Data Findings
2022 Developments
Sales of Ice Cream Return to Growth as Restrictions Are Lifted
Foodservice Sales on the Path to Recovery
Non-Dairy Ice Cream Enters the Market with Local Brands Shaping the Trend
Prospects and Opportunities
Demand for Convenience Benefits Single Portion Ice Cream
Competition Set to Intensify in Take-Home Ice Cream
Consumers’ Health Consciousness Benefits Plant-Based Ice Cream
Category Data
Table 69 Sales of Ice Cream by Category: Volume 2017-2022
Table 70 Sales of Ice Cream by Category: Value 2017-2022
Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 75 Nbo Company Shares of Ice Cream: % Value 2018-2022
Table 76 Lbn Brand Shares of Ice Cream: % Value 2019-2022
Table 77 Nbo Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 78 Lbn Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 79 Nbo Company Shares of Take-Home Ice Cream: % Value 2018-2022
Table 80 Lbn Brand Shares of Take-Home Ice Cream: % Value 2019-2022
Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
Savoury Snacks in Thailand
Key Data Findings
2022 Developments
Nuts, Seeds and Trail Mixes on the Path to Recovery as Consumers Start Drinking Again
Potato Chips Remain Stable while Seafood Snacks and Other Savoury Snacks Benefit from the Return of Tourists
New Flavour Innovations Help Drive Growth But Frito-Lay Remains the Clear Leader
Prospects and Opportunities
Novelties Surface to Arouse Consumers’ Interests
Potato Chips Manufacturers Look to Add Variety to Sustain Interest
Competition Heats Up in Seaweed Snacks with Leading Players Taking Different Approaches
Category Data
Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 90 Nbo Company Shares of Savoury Snacks: % Value 2018-2022
Table 91 Lbn Brand Shares of Savoury Snacks: % Value 2019-2022
Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027