Sales of snacks in Thailand have continued to grow in current value terms in 2025. The health and wellness trend and premiumisation have created opportunities for players to launch new products, which has helped to drive sales growth in snacks. However, the economy has stagnated in 2025, resulting in slower market growth in volume terms than in the previous year. Some consumers have reduced their spending on snacks which are considered as non-essential products. Moreover, the rising cost of the...
This Snacks in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Snacks in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Snacks in ThailandExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?DisclaimerSourcesSummary 1 Research SourcesChocolate Confectionery in ThailandRising Costs and Product Innovation Informs Demand for Chocolate ConfectioneryNestlé's Increases Its Lead while Thai Lotte Sees Dynamic GrowthConvenience Stores Lead Sales while Supermarkets Focus on Premium OfferingsProspects and OpportunitiesRising Cocoa Prices Set to Inform Innovation and Affordability StrategiesBrands Likely to Continue Leveraging Fan Marketing to Boost SalesHealth and Wellness Trend Boosting Demand for Healthier and Dark Chocolate OptionsGum in ThailandGum Sales Slump Due to Competition from Other Categories and Product LimitationsMondelez Leads Thanks to Dentyne's SuccessHypermarkets Leads Distribution while Supermarkets Show Dynamic GrowthProspects and OpportunitiesGum Poised for Stagnation Due to Limited Competition and InnovationFewer Players and Brand Discontinuations as Demand FallsFocus on Health and Beauty Shifts Innovation Towards Functional BenefitsSugar Confectionery in ThailandGummies and Jellies Driving Growth With Innovative Flavours and FormatsMondelez Retains the Lead while Sunsu Grows Rapidly Through Fan MarketingSmall Local Grocers Lead Sales But Supermarkets Seeing Rapid GrowthProspects and OpportunitiesConsumer Health Awareness Should Fuel Demand for Sugar-Free InnovationsBrands to Utilise Celebrity Endorsements to Engage Fans and Boost SalesHealth and Beauty Trends Set to Drive Innovation in Sugar ConfectionerySweet Biscuits, Snack Bars and Fruit Snacks in ThailandProtein/Energy Bars Driving Growth Amidst Developing Health TrendsUrc’S Variety and Kcg's Health and Wellness Focus Shaping Market DemandHypermarkets Lead Sales while E-Commerce Seeing Strong DevelopmentProspects and OpportunitiesDemand for High-Quality Ingredients Set to Fuel Premiumisation TrendBrand Collaborations and Character Licensing Set to Drive InnovationHealth and Wellbeing Set to Be a Focus of New Product Development and MarketingIce Cream in ThailandThailand's Ice Cream Market Declines Due to Economic Factors and Competition from Unpackaged Ice CreamUnilever Leads while Chomthana Benefits from Innovation and Fan MarketingSmall Local Grocers Leads Distribution while E-Commerce is the Most Dynamic ChannelProspects and OpportunitiesIce Cream Set to Benefit from Premiumisation With New Flavours and FormatsSeasonal and Collaborative Product Introductions Set to Drive InnovationPlayers Responding to the Call for Healthier Ice Cream OptionsSavoury Snacks in ThailandSales Rise With Meat Snacks Benefiting from Trend Towards High Protein DietsPepsi-Cola’S Lay's Brand Leads With Its Extensive and Affordable Product LineHypermarkets the Largest and Most Dynamic Distribution Channel in Savoury SnacksProspects and OpportunitiesHealth Trends Set to Spur New Product Development in Savoury SnacksEconomic Slowdown Could Impact Demand and Lead to ShrinkflationProposed Sodium Tax Would Reshape Thailand's Savoury Snacks Market
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