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Snacks in Thailand

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    Report

  • 74 Pages
  • July 2022
  • Region: Thailand
  • Euromonitor International
  • ID: 5567304
Sales of snacks suffered significant losses during 2020 and to a lesser extent 2021. The government introduced a wide range of measures to limit the spread of COVID-19 with these bringing a halt to many economic activities, but especially those related to tourism. The lack of tourists during 2020 and 2021 not only limited sales of snacks to these visitors but it also put a sizeable dent in the local economy, forcing consumers to cut back on non-essentials, including many snacks.

The Snacks in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Snacks in Thailand
  • Executive Summary
  • Snacks in 2022: the Big Picture
  • Key Trends in 2022
  • Competitive Landscape
  • Channel Developments
  • What Next for Snacks?
  • Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
  • Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
  • Market Data
  • Table 1 Sales of Snacks by Category: Volume 2017-2022
  • Table 2 Sales of Snacks by Category: Value 2017-2022
  • Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
  • Table 5 Nbo Company Shares of Snacks: % Value 2018-2022
  • Table 6 Lbn Brand Shares of Snacks: % Value 2019-2022
  • Table 7 Penetration of Private Label by Category: % Value 2017-2022
  • Table 8 Distribution of Snacks by Format: % Value 2017-2022
  • Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
  • Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
  • Disclaimer
  • Sources
  • Summary 1 Research Sources
  • Chocolate Confectionery in Thailand
  • Key Data Findings
  • 2022 Developments
  • Lifting of COVID-19 Measures Boosting Sales in 2022
  • Growing Health Consciousness Limits Demand for Chocolate Confectionery
  • Little Change in the Competitive Landscape with Leading Players Targeting Children
  • Prospects and Opportunities
  • Co-Branding Becoming a Key Marketing Strategy
  • International Players Likely to Retain Dominance with Further Investment in Product Innovations
  • Creatively-Designed Packaging Key to Gaining Consumer Interest When It Comes to Gifting
  • Category Data
  • Summary 2 Other Chocolate Confectionery by Product Type: 2022
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
  • Table 18 Nbo Company Shares of Chocolate Confectionery: % Value 2018-2022
  • Table 19 Lbn Brand Shares of Chocolate Confectionery: % Value 2019-2022
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
  • Gum in Thailand
  • Key Data Findings
  • 2022 Developments
  • Gum Falling Out of Fashion But Sales Benefit from Desire for Fresh Breath as Restrictions Are Lifted
  • Mondelez Retains Its Dominance Thanks to Investments in Marketing and New Product Development
  • Healthy Living Trend Casting a Shadow Over Gum
  • Prospects and Opportunities
  • Innovation Seen as Important to Reviving the Category's Fortunes
  • Gum Sales Set to Stagnate as Forecast Period Progresses
  • Normalisation Set to Inform Packaging Decisions in Gum
  • Category Data
  • Table 25 Sales of Gum by Category: Volume 2017-2022
  • Table 26 Sales of Gum by Category: Value 2017-2022
  • Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
  • Table 28 Sales of Gum by Category: % Value Growth 2017-2022
  • Table 29 Sales of Gum by Flavour: Rankings 2017-2022
  • Table 30 Nbo Company Shares of Gum: % Value 2018-2022
  • Table 31 Lbn Brand Shares of Gum: % Value 2019-2022
  • Table 32 Distribution of Gum by Format: % Value 2017-2022
  • Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
  • Table 34 Forecast Sales of Gum by Category: Value 2022-2027
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
  • Sugar Confectionery in Thailand
  • Key Data Findings
  • 2022 Developments
  • Sales Rebound as Restrictions Are Eased
  • Healthier and Functional Products Gain Interest
  • Increased Health Consciousness Ensures Strong Gains for Medicated Confectionery
  • Prospects and Opportunities
  • Leading Companies Investing in Sugar-Free Alternatives
  • Local Players Expected to Offer Some Resistance
  • Consumers’ Novelty Creates New Jelly Format
  • Category Data
  • Summary 3 Other Sugar Confectionery by Product Type: 2022
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
  • Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
  • Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
  • Table 42 Nbo Company Shares of Sugar Confectionery: % Value 2018-2022
  • Table 43 Lbn Brand Shares of Sugar Confectionery: % Value 2019-2022
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
  • Sweet Biscuits, Snack Bars and Fruit Snacks in Thailand
  • Key Data Findings
  • 2022 Developments
  • Foodservice Sales Recover in 2022 while Retail Sales Benefit from Low Pricing
  • Resumption of Social Gatherings Boosts Demand for Cookies
  • Snack Bars and Fruit Snacks Benefits from Return to Busy On-The-Go Lifestyles
  • Prospects and Opportunities
  • Domestic Players Looking to Strengthen Their Position in Wafers
  • Competition Set to Intensify in Sweet Biscuits
  • Health-Conscious Consumers Likely to Drive Demand Fruit Snacks
  • Category Data
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
  • Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
  • Table 53 Nbo Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
  • Table 54 Lbn Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
  • Table 55 Nbo Company Shares of Sweet Biscuits: % Value 2018-2022
  • Table 56 Lbn Brand Shares of Sweet Biscuits: % Value 2019-2022
  • Table 57 Nbo Company Shares of Snack Bars: % Value 2018-2022
  • Table 58 Lbn Brand Shares of Snack Bars: % Value 2019-2022
  • Table 59 Nbo Company Shares of Fruit Snacks: % Value 2018-2022
  • Table 60 Lbn Brand Shares of Fruit Snacks: % Value 2019-2022
  • Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
  • Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
  • Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
  • Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
  • Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
  • Ice Cream in Thailand
  • Key Data Findings
  • 2022 Developments
  • Sales of Ice Cream Return to Growth as Restrictions Are Lifted
  • Foodservice Sales on the Path to Recovery
  • Non-Dairy Ice Cream Enters the Market with Local Brands Shaping the Trend
  • Prospects and Opportunities
  • Demand for Convenience Benefits Single Portion Ice Cream
  • Competition Set to Intensify in Take-Home Ice Cream
  • Consumers’ Health Consciousness Benefits Plant-Based Ice Cream
  • Category Data
  • Table 69 Sales of Ice Cream by Category: Volume 2017-2022
  • Table 70 Sales of Ice Cream by Category: Value 2017-2022
  • Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
  • Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
  • Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
  • Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
  • Table 75 Nbo Company Shares of Ice Cream: % Value 2018-2022
  • Table 76 Lbn Brand Shares of Ice Cream: % Value 2019-2022
  • Table 77 Nbo Company Shares of Impulse Ice Cream: % Value 2018-2022
  • Table 78 Lbn Brand Shares of Impulse Ice Cream: % Value 2019-2022
  • Table 79 Nbo Company Shares of Take-Home Ice Cream: % Value 2018-2022
  • Table 80 Lbn Brand Shares of Take-Home Ice Cream: % Value 2019-2022
  • Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
  • Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
  • Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
  • Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
  • Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
  • Savoury Snacks in Thailand
  • Key Data Findings
  • 2022 Developments
  • Nuts, Seeds and Trail Mixes on the Path to Recovery as Consumers Start Drinking Again
  • Potato Chips Remain Stable while Seafood Snacks and Other Savoury Snacks Benefit from the Return of Tourists
  • New Flavour Innovations Help Drive Growth But Frito-Lay Remains the Clear Leader
  • Prospects and Opportunities
  • Novelties Surface to Arouse Consumers’ Interests
  • Potato Chips Manufacturers Look to Add Variety to Sustain Interest
  • Competition Heats Up in Seaweed Snacks with Leading Players Taking Different Approaches
  • Category Data
  • Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
  • Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
  • Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
  • Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
  • Table 90 Nbo Company Shares of Savoury Snacks: % Value 2018-2022
  • Table 91 Lbn Brand Shares of Savoury Snacks: % Value 2019-2022
  • Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
  • Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
  • Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
  • Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
  • Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027